3 Important Check List To A Successful SEO Campaign

Search engine optimization is the process of maximizing the ranking of your site in search engine listings. SEO is an ongoing process, requiring addition of new fresh content, constant modification of site content, changes to site architecture and link building (this is a subset of search engine marketing).

One of the benefits of Search Engine Optimization is that it can enable your Web Site to attract visitors without paying for search engine advertising fees using pay per click marketing.

There are three essential things in a successful SEO campaign.

#1 Good Quality Content

These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own Internet publications and content.

Adding that amount of good quality, original content virtually guarantees traffic from Google especially, as Google loves lots of useful original content it's spider has not found before.

Therefore, businesses on Internet must find a way to be prioritized among hundreds and thousands of businesses offering similar or congruent content.

#2 Developing High Pagerank

The word "PageRank" is a trademark of Google Inc. PageRank can be understood as a democratic process: each page on the web has one vote, and distributes that vote among the other pages it links to. The PageRank contributed by a given page to those it links to is equal to its own PageRank divided by the total number of links it has. Pages with higher PageRank are thus considered more important or reliable by Google. Having a lot of content helps as well because by having many pages of content also increases your rankings.

#3 Good Quantity of Links

"Content is King", but links are putting the king on the throne and create the foundation for a kingdom that grows and flourishes. Quality links are always given to the worthy and you have to earn them by proving the worthiness of your content and your site. Quality links are links that will help your business, even if they would not count for search engine ranking. In the search landscape today is quality content without links to reinforce it like a "king without kingdom".

To sum it all up, it is important to realize about search engine optimization is that it is important for those sites that rely on search engines to drive traffic to them. SEO is very important, especially for people who make a living online. Search engine optimization is not rocket science and to a certain degree technical. Literally everyone can implement it easily.

Do you want to learn more about how to improve search engine rangkings? Visit my search engine optimization blog for more info. Ditto is a part time internet marketer who practice SEO, PPC and List Building in building his online marketing empire. Get all of his list building strategies resources for free.