Why You Should Treat Each Page On Your Site As An Individual Site

THE TITLE and META TAGS are the pieces of information that search engine robots read to include in your listing on their index. Each page on your site should have a unique Title, Keyword and Description.

Focus your attention on the content of the individual page when you are creating the title. Your page title should include a keyword from the page. The TITLE tag is THE most important information for the search engine robot; it should be easy to know what your page is about from your title tag. So the title tag for a page from www.worldwidemusic.com/music_Brazil.html could be:

"Music Downloads from Rio de Janeiro"

The DESCRIPTION tag for each of your web pages should summarize the content on that page. One paragraph of three sentences is enough. For example:

"Download the exciting music of Carnivale in Rio de Janeiro, Brazil. Order your Music of Carnivale compact disc and the DVD of the 2006 Carnivale."

Make sure that your KEYWORDS are unique to the page content. Use the keyword research you have from your domain name creation for your keywords. For our example site, www.worldwidemusic.com, the keywords could be: "music, musicians, world music, music videos, compact discs, music downloads, mp3 music downloads".

Avoid "keyword stuffing" where keywords are used to the point where the content does not make sense and "invisible text" creating blocks of keyword text in the same color as the background of your site and using keywords that are unrelated to your page content; these practices can get you kicked off the search engines.

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