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Profit in printing is obtained largely by the ability of the man who is "it" in the establishment. We have all noted how the great publishers tend to fall to decay when the light goes out that led them to success. Ability can find a way through many difficulties; without ability the finest collection of printing machinery will not return the cost of operation.

A few start small, virtually as amateurs, and build up. In the early 20th century, one of the most noted of these was A. E. Chasmar, who developed such exceptional taste in fine printing that his work was known clear across the continent. But usually the man who can make money and build up a plant has to be found. It takes a strong man at the helm to pilot the publishing craft into the harbor of steady profits, and continual good judgment to maintain such position when gained. The personal touch always seems to rise superior to conditions and to rules.

So far as I have observed, the large establishments are always built up by men who know thoroughly their trade, being well grounded in the details of their calling and familiar with the allied arts. Two sorts of ability are necessary the sort that goes to produce good printing, and the sort that can handle the finances successfully. Successful men have an exceptional ability to recognize what they are looking for when they see it, and we can all point to many other examples.

Large capital will make a printing plant go, if the capital can find the right managerial ability; but it is scarce. A printing office investment is a dangerous one for large capital, because of this necessity for brains of a certain type to secure profitable results. But large capital without the right ability will not win out, though it may keep a large publisher going for a long time, thus having a greater chance to find the right man to run it profitably.

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