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Like link building, keyword usage, Meta tags etc. press releases too are an essential tool that helps in increasing a websites ranking on the search engines and improves its search engine optimization services. Almost all companies and websites use press releases to send to their clients, but the crux is to stand out amongst the rest and create a benchmark. If you are unaware of the concept of promotion through press releases, it is important to know how press releases can benefit your business. But before that let's learn about what a press release is and how it is useful to the search engines.

A press release is generally and announcement about the launch or release of a new product or service. These announcements are generally made through other publications or media, focusing on the news and the targeted audience. The press release is based on the fundamentals of the 5 Ws and 1 H, meaning, who, what, where, when, why and how. It is a public awareness write up that serves as a great marketing tool.

Other kind of promotions and advertisements used for search engine optimization services, where the advertisers generally talk only about the good things of the product, tends to putt off people. They tend to lose trust on the product since, it does not provide a true picture of its functionality and properties. Press releases on the other hand are more open in their approach. They can easily expose a business concern pointing out the good as well as the bad qualities they possess.

A well drafted press release possesses the ability to benefit any organization by giving them a good amount of popularity and publicity. A properly constructed press release is of immense importance to the search engine optimization services of a website. They can give a boost to the search rankings and also attract traffic to websites. Many people are also in the habit of bookmarking good press releases for future reference. This is an added advantage to the website's popularity and rating.

In order to ensure, that your company press release is of standard quality and content make sure that you do not use fanciful language in your press release. Keep the content crisp and to the point. Try and build in user curiosity through your press release write ups. Keep the design simple and avoid using jarring images or flashing objects in your press release that could divert user attention.

About the Author- Meenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services, pay per click and search engine marketing over the globe.