Link Building Secrets - Promote Your Website with a Proven Tactic

Building links to your website is of huge importance and something you should focus on significantly if getting ranked high in the search engine results is important to you. If you have a website, then more than likely getting a high ranking is of utmost importance. However, you might not know the best way to go about increasing your links. Consider the following suggestions in order to build your links and promote your website.

Suggestion #1 - Reciprocal Link Manager Software

You can always work on gaining reciprocal links on your own, however if you are very busy then a reciprocal link manager software will be of utmost importance to you because it will initiate and setup your new links and then maintain them as well. The software will continue requesting new links for your websites and inform you when links have been added as well as delete any old links that are no longer working.

Suggestion #2 - Weigh Your Popularity

Since the amount of links to your website ultimately determines your websites popularity with many search engines, it is important to have a lot of links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating. There are software programs that will help you do this and it is certainly a smart idea to monitor your link popularity progress.

Suggestion #3 - Secrets to Link Building

While software can take a lot of the work out of increasing your links, there is one great secret to link building you should keep in mind. That secret is the personal touch. If you send an email to a webmaster complimenting them on their website and provide a good reason why you want them to link to your page, you will have a good chance of receiving your request. Keep this in mind and pinpoint the top 25 websites you are most interested in having a link to your page, then make the effort to personally contact them rather than through software. It will be more effective.

There are many ways to increase your link popularity and you'll end up with a highly ranked website because of it. However, keep in mind that the personal touch will certainly go a long way and sometimes it is the only way to get the links you really want. Let your software do the grunt work on the regular list of websites you want to contact for links, but the really important ones go after yourself.

This in itself is a tactic like no other, especially in a world when everything is computerized and run by technology. Remember, people are still behind those keyboards and when you make personal contact, you do yourself and your website a favor.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

Marketing With Articles - How To Write Articles That Will Lead Highly Targeted Prospects To You

Marketing your business by writing articles is the fastest way to reach highly targeted prospects that will be interested in your products and services. When people read your articles they will know exactly what you have that is of specific interest to them. Here are some tips for writing articles quickly that will help you to reach the people most likely to purchase your product or services.

• Don't make the articles too long or too complicated. Get to the point quickly and give people information they can use right away. Articles of about three hundred words or so are the perfect length.
• Make sure you have a link at the end of the article for people to go back to your website or blog. When people read your article and feel like you have to offer what they are looking for, make it easy for them to leave their name and email address and get more information right away.
• Follow up with the people who give you their name and email address. After going to the trouble of writing your article and finding a good prospect, don't make the mistake of not staying in touch with them regularly, once or twice a week.
• Use your keywords in the title of your article, as well as throughout the article. If you write in a conversational way, these keywords will flow naturally. Keywords are the words and phrases people use when they are searching for your product or service using a search engine such as Google or Yahoo.

Use these tips to get started right away with your article marketing strategy. You will find that the people you reach will be highly targeted and interested in what you do after having read your article.

And now I invite you to join me for free weekly teleseminars that will teach you how to write, market, and sell your articles and ebook to increase your visibility, credibility and passive income by visiting http://www.EbookWritingandMarketingSecrets.com and to download two free article writing templates visit http://www.WriteArticlesWithJeffHerring.com to get started right away.

Trans Atlantic SEO: Is A Call Centre The Same As A Call Center?

"We (the British and Americans) are two countries separated by a common language."
G.B. Shaw

There is a patina of friendly competition that spans the north Atlantic, and misunderstandings can be humorous and worthy of retelling many times over a whiskey. As an American replied when asked, by an Englishman, why he pronounced words in such a curious way, he said perhaps we went to different schools.

Well, different schools it may be, but language is changing on both sides of the Atlantic, and anyone with a website that wants to take advantage of two of the biggest markets in online business, should know exactly when search engines find it important.

It was Noah Webster who changed many words to their present form. Slowly he Americanised spelling. He chose s over c in words like defence; he changed the re to er in words like centre; changed traveller to traveler, and although at first he kept the u in words like colour or favour, he changed them in later editions of his dictionary.

So what are the ramifications of for SEO.

Let us take as an example www.opexhosting.com.

OPEX are a provider of call centre solutions in the UK, so on the face of it would use key phrases like call centre, or contact centre, with the 'er' ending as they are spelled in the UK.

It is not, however, quite that simple.

A tool that says it provides results depending on what market you are aiming at is the yahoo search marketing keyword tool (Overture).

If I type in call centre in the section designed to exhibit UK results, I find that the UK spelling does not come up at all in the singular spelling of the word. It seems that the UK spelling of call centre has dropped from the radar entirely.

Are we getting confused about spelling in old blighty? It wouldnt be the first time. We might drive 60 miles, but then run 100 metres, a hot day can be over 100 degrees Fahrenheit, but it is cold at sub zero degrees centigrade, cars are filled in Litres, but a car that does 50 miles to the gallon is doing its bit to save the planet.

Not giving in I went back to my trusty keyword tool and tried again with catalogue, and it came back with results spelled catalog.

Smelling a rat I popped across to the overture bid tool, and found that the bids were exactly the same for the US and UK spellings. It seems that yahoo search marketing (or what used to be overture) bundles US and UK spellings in the same pot. I was not going to get any meaningful data here.

I then took a look at the keyword suggestion tool at wordtracker.com which finally gave me some recognisable results. Using its own database of searched for terms, It told me that 570 people per day were searching for call center (US) and 92 were looking for a call centre (UK). So UK English is, most probably, still being used in England.

But how do search engines react to the different spellings?

Google does take notice. If we type Contact centre into Google we get different results to contact center, as we do for color and colour, so Google does not just bundle the results into one big lump.

How do the results differ? Well for a start in the US version of Google, which seems to get from 70% to 80% of Google traffic even in the UK, call center gets 947,000,000 results, and call centre gets 157,000,000, which is a very similar ratio to the wordtracker results at around 6 to 1 US to UK spellings.

If we look at google.co.uk results are, of course, biased more towards UK results, including spelling. But with many UK websites reporting only 25% to 30% of Google traffic coming from the UK version its search engine, we find ourselves in a quandary.

If we do a search on call centres, in Googles US version, using the English spelling, the number two slot is a website that does not have the UK version of the word in it.

Put simply.

If you are an American or an English site, with any keywords that require different spellings for each side of the pond, and you want to either capture the other market or even, in the case of UK sites, be sure of covering all angles in your own market, best optimise for both.

So how do we do that.

One way is to maintain a .co.uk (or .com.au etc) and a .com site. This risks tripping over Googles duplicate content algorithm made popular in the jagger update, and marketing efforts, like link building, would have to be for two separate sites.

Another possibility is to use both UK and US spelling in the same site content. But how does this look in a site that is trying to tell its visitors that they are an eloquent business proposition. Well, it is possible to put alternative spellings into things like meta tags and image alts. Its perfectly legal, although Noah Webster might turn in his grave.

Dominic Reid is a Search engine optimization analyst who runs OpenG SEO.

Using Keyword Research to Improve Web Traffic

The use of appropriate key words is one of the most important aspects of search engine optimization. Selecting and targeting pertinent key words and phrases is crucial for building web traffic and getting the audience you want for your web pages. Like any other type of advertisement, your key words must be carefully chosen to ensure that you achieve both high page rankings and relevant traffic. Achieving high page ranks is useless if the traffic it brings you is not the right audience. For this reason, many experts believe that the target key word list used for a site can mean either success or failure for a web site or online business.

It is no longer enough to simply choose a relevant domain name for an online business or web site. Choosing the right key words for the site is now equally if not more important. The majority of people who visit a site get there by using a search engine. They will type in two or three words that describe what they're looking for, scan the resulting list generated and pick one that seems relevant until they get the answer or product they need. This is where target key words are utilized. Key words are what enable people to find your site; choosing the right key words for your site will ensure the right people find you.

With this in mind, identifying your target audience is the first step in creating relevant key words and phrases. Again, this is not dissimilar to targeting television advertisements. Consider location when you are developing your target market. For example, if you own a used car dealership in Hayward, California, any traffic you get from outside a very specific area is virtually useless to you. Similarly, if you operate an online business that does not ship outside the USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to your location as well as your product, you will better hone into your target audience, improve your rankings, and achieve a better conversion rate, which will help increase your site's page ranking, in turn.

Keyword competition should also be taken into consideration when developing a site's key word list. Going back to the used car dealership example, let's say a potential customer types in the word "cars" into a search engine. They'll never find what they need, because it's far too general-generating around 500,000,000 different sites to choose from. Typing in "used cars" generates almost 70,000,000. That's still too many to deal with effectively. Using "used cars Hayward" generates almost 900,000 hits, and narrowing the focus even further by using the zip code rather than the city name reduces it to less than 25,000.

Choosing key words for your web site works the same way. If your key words are too general, your target audience will never find your site, because the search terms generate so many web sites that it is impossible to look through them all. However, if you go too far in the opposite direction and use too many key words, or key words which are too specific, you risk losing business as well. The best key word phrases are no more than three words in length.

So how do you choose the right key words? The first step is brainstorming with colleagues, friends or an SEO professional, to come up with a list of 20 or more appropriate key words. The Google Keyword Tool is an excellent place to research key words. By entering key words into this tool it will give you an idea of the popularity of certain words and offers you alternative key words and phrases.

Once you have a good list of terms, you may want to refine it to call out the strongest terms that have the best potential for sales or traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for you. Some good examples are WordTracker and Keyword Discovery. These sites may charge a fee for using their database. After reviewing the terms, eliminate the key words that rank poorly or are very unpopular, then prioritize the remaining terms according to search popularity. These terms will become the keywords you will want to focus your initial SEO campaign on.

Always remember that when it comes to key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the right keyword list for optimization is the cornerstone to a successful web site.

~Ben Anton, 2007

Ben invites you to read more about key word research and PPC campaigns at Mad Fish Info's web site. Mad Fish Info is a full-service, Portland based search engine optimization firm.

Article Dash & Flash - Grab 'em and Hold 'em Marketing Techniques

Havent you noticed yet, the bling-bling marketing of the Info Product World? You offer a little dash, a little flash, and zap those readers with some high-impact marketing that fires them up to get attention, but lacks the power to bring them high-quality information? STOP!

Theres plenty of overzealous sales folks out there in green polka dot ties and over-sized red shoes! Give the clown marketing principles back to the used car dealers and take pride in your work.

Copywriting is one of the highest paid positions in business and can make you a valuable income if you provide high-quality copy for your clients. Why would you want to provide less?

As an Internet Content Provider, Im astounded at the number of lackadaisical articles that just dont quite measure up, coming from well known authors who could do so much better. But then I sound like a judgmental word hound. Perhaps, I am.

Ive heard it said, They wrote Fannie Hill in 1942 and nothing new has happened since. Im not sure Id go that far, and I honestly dont recall when Fannie Hill was written, but quite honestly, there isnt much NEW stuff out there. Getting a fresh idea, doesnt have to mean you recreate words (although I do that), or that you cant imitate someone else (I do that too), or even that you have to have the first original idea to be in the running. You dont. But something has to be fresh.

A new twist, a bright color, a feeling or emotion placed with an old idea often brings an ad or a report to life. Give some soul to your work, put some feeling into it. Pack a punch with emotion!

If you cant feel what youre writing, your reader wont feel it either.

The most interesting ads I read are the ones that capture me, because I know the writer put some effort into them. I can recognize the writer behind the ad.

Not too long ago, I was talking to a friend who writes business articles along the same lines as mine. She had submitted an article for publication and the publisher said, This sounds like Jan Verhoeff. What an incredible compliment to me! I was surprised that she compared another writer to my tone, but I was thrilled that she recognized my voice strongly enough to do so.

When providing content via articles for the internet, do you maintain a recognizable voice? Will your voice capture an audience? Can you bring them back for more?

Copywriting dynamics include sales and marketing skills. Do you have the skill to bring them back?

Jan Verhoeff shares the SECRET of PROSPERITY on the Internet with High Value Information Marketing. If youd like to learn more about Information marketing and how to write your own Information Products, visit http://ebookinfo.cn for a FREE Ebook 5 Simple Steps to Create Your Own Ebook today.

Article Marketing - How To Spit Out Unique Articles Without Writing A Word

Article marketing has become so useful and popular among businesses that even this marketing strategy is starting to be a market! How? People are starting to offer article templates, discussions and others for article marketers to either buy or trade with. For article marketers, this is a really good thing since they would not have to rack their brains out for fresh ideas and they would even save time in writing their articles.

A new innovation was also made in order to satisfy this flourishing strategy. Some websites are offering subscriptions that will give you tons of fresh ideas, articles, templates and strategies on how you can make your article marketing more competitive and easier to maintain.

Others also offer software that instantly rewrites articles you got from your subscription. You can either reword or collate different articles into one. In this way, you only get the juiciest parts of the articles and make them into one simple, interesting and short article. This is a very good thing since most web users look for fast information. If you have an article that gives this, you can be sure that your website will be viewed. Here are some of the things that you can get from these kind of subscriptions.

It offers hundreds of articles

Subscription offers hundreds of new articles every month. If you think you know everything about your business, reading these articles would help you out to check the realm of the world you are trying to scale. In this way, the things you learn can be applied in your article writing, or you can even use these articles for posting on your website. But of course, plagiarism might get in the way. What you can do is to collate these ideas, and then reword them in order to give it a fresh style and meaning.

It offers templates, headers and advices

Aside from the hundreds of articles that you will receive, the subscription also offers different styles and advices that you can take when you create your article. For example, the tips include how to make your articles more visible to search engines, how to optimize your webpage and other strategies that you can take to improve the visibility not only of your articles but also your website. Proper strategies in giving the title of articles, managing the body of the write up and making an interesting ending are just part of the several advices and tips that you can get.

It's cheap and subscription is limited

If you are a serious marketer, subscribing on this deal is not much of a cost in your end. You can use it thoroughly and you can really get your money's worth. Aside from this, subscription is limited too. In that way, you can be sure that the sources you are getting and the articles you receive can only be used by several other people. This means the availability of the information is limited and therefore, making your websites more visible to others.

It gives you the latest information

A good businessman must know the latest information on his field. With knowledge of the latest information, you can make the right decisions at crucial moments. Even if you are just a small time farmer or a store owner, you should know the latest news and information about the products and the materials that you use. Like for example in farming, there might be latest strategies on how to plant a certain product better and can help your crop yield. These things are included in the package. In that way, you can stay ahead of the pack.

Article marketing is a really effective and interesting strategy. Not only does it gives you customers, but you also learn a lot regarding your business since you feed yourself with information that you use in your write-ups. This is definitely a win-win approach in making your business more profitable and enjoyable. If you are starting your journey in article marketing, finding these software and subscription will greatly help you in learning the business and getting the vital information when you need it.

Femi invites you to visit his site for starting a VERY successful home business using the power of article marketing at Break Neck Profits Learn how article marketing has made him profits of up to $600 per day by visiting this link right now:

Article Writing