Internet Marketing

Wednesday, June 4, 2008

Article Marketing - Discover 6 Profitable Ways to Increase Your Article Marketing

The competition in getting the attention of online users cannot get stiffer these days as millions of entrepreneurs are going online on a daily basis. If you want to get your fair share of online visitors, you must use an effective traffic-generating tool like article marketing that can attract online users by giving them something what they truly need - information.

Here are the 6 profitable ways to increase your article marketing:

1. Always use attractive titles. One of the few elements that can guarantee your success in article marketing is using striking titles that can easily get online users to open and read your content.

2. Use keywords. You need to keep the search engines in mind when writing your content so you can make your articles highly searchable online. This can easily be done by using relevant keywords all throughout your content.

3. Deliver fresh information. Avoid offering your readers with content that are similar to what they see on other articles online. To make your article more valuable to their eyes, strive to give them fresh and unique content that they cannot simply find elsewhere.

4. Do not advertise on your articles. Avoid posting blatant ads on your content if you don't want your articles to be rejected by both search engines and article submission sites. Instead, focus on giving your readers the kind of information they need that they will find truly valuable and useful to their lives. These could be solutions to the problems they are currently experiencing or answers to their burning questions. These can also be information that can empower them to do certain things on their own.

5. Use a compelling resource box. To easily increase your conversion rate, make use of a resource box that can easily entice your readers to check on your website. It must contain your expertise, the problem that you solve, your name, a powerful elevator pitch, a call to action, and a link that will take your readers to your website.

6. Widely publish your articles. To easily boost the number of your inbound links, submit your articles not only on publishing sites but also on major directories. You can also post them on relevant blogs, on your website, and social bookmarking sites. Lastly, use them as viral marketing tool by compiling them together to create a short electronic book that you can send to your potential clients.

Do you want to learn more about how I use article marketing techniques, and list building methods to generate over $15,347 per month online?

Find out free here: How to Make 5 Figures Online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Should You Consider Article Marketing To Promote Your Online Business?

Article marketing is a really powerful and simple way to get more traffic to your websites, blog and other squidoo lenses. While it is true that content is king, this traffic generation method is very slow when you compare it to pay per click advertising for example.

The question that marketers ask is "Is this worth your time?".

My take on this is that whether or not you don't think it's worth your time, you should submit articles at least once a week. Sure, one article a week is not going to increase your traffic and profits anytime soon, but at least, you get your name out there.

This is one of the numerous advantages of writing and submitting articles. And if you have the budget, you can outsource this to a ghostwriter or virtual assistant. Plus you will get top rankings in the search engines if you add the right anchor text in your bio box. Keep in mind that article marketing is not a one time "set and forget" technique.

In fact, the more articles you write, the more effective the method. If you consider article marketing as an integral part of your overall marketing plan, you need to write at least one article a day.

Anyone really serious about his online business is involved in article marketing because of the instant credibility, instant traffic and instant sales.

Plus it is a good way to add new leads to your marketing funnel. Those leads are generally more targeted than those you can get in free giveaway events or other safelists and traffic exchanges.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Amazing Article Marketing - Revealing 4 Advanced Methods to Amplify Your Article Marketing

Article marketing is a simple yet very effective way of conveying your insights and thoughts to either persuade or educate your targeted readers or market. This is the fundamental reason why a lot of businessmen are resorting into article marketing. They see the potential pull of article materials to entice and attract more potential clients where they can advertise and promote their products and services. Below are some of the revealed methods on how one can advance in article marketing:

1. Compelling and robust subject lines are proven effective methods to entice people to open and read an article. Create a highly impacting subject line or title because this is the section of the article that is firstly seen by your potential market. This portion allows you to build rapport and communication with your potential readers at an instant.

2. Any article used for marketing is geared towards making an advertisement and substantially make a promotion. However, given this fact, it should not be taken hardly because the article may no longer look an information conveyor but an advertising mechanism. Subtly incorporate any advertising pick up lines but never bluntly spell it out.

3. Try to make the article easy to scan and read. You can only achieve this if you are able to chop and break the whole generalized idea of your article material into integral components. In this way, any person who attempts to read the article material can say that your material is easy to read and understand.

4. Adding up to clarity of your work, never make use of highly jargonized terms. These types of terms are relatively confusing if not misleading. Remember that as a writer, it is within the scope of our responsibilities to convey your message in an efficient manner - and being efficient means reaching out to more people.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

How To Generate A SEO Report For Your Website

Generating an effective SEO Report is one of the most vital parts of whole SEO process. Before you start Search Engine Optimization you need to have a full report prepared for your website. You also keep in mind which reports you would like to generate.

Title Tag Report
Title tag is important not only from SEO perspective but also from readability aspect. Title tag tells us all about your web page. A page title is like a human name and provides us much valuable information about the web page. It is vital to know that the tile for each page should be different and shall be coherent with that page content only. The title tag is enclosed in title tag.

E.g.

<title>SEO, <a href=http://www.linkbrander.com/nomadicwade357>PPC,</a> SEM, Search Engine Optimization | SwamiSEO</title> Not that the main website name is added in the last (optional)

Meta tag Keyword Report
The keywords are undoubtedly the most important part of the search engine optimization. The older search engine robots heavily relied on meta tags and keywords played a very important role in letting robots find out the information about a webpage. Most modern robots still rely on it but they now also utilize other methods to find out the most relevant page for any given keyword.

The keyword meta tag is enclosed in following element. Below is an example of keyword meta tag

<meta name="keywords" content="SEO, SEO Report, PPC, SEM, Search Engine Optimization, Pay Per Click, Search Engine Optimization"/>

There are no fixed guidelines for the number of keywords which you can include but obviously you should not end up in over utilizing this feature which can jeopardize your SERPS position.

Meta tag Description Report
Description meta tag is brief details about the page and it shall be kept brief. An example of description meta tag.

<meta name="description" content="SwamiSEO is London based SEO Company offering Guaranteed top 10 position in search engines."/>

Body Text
All the content between

<body> </body> tags constitute the body of any web page. This is the place where all of your main body contents is. It is noteworthy to remember that the search engine robots do not see the page in same way as human eyes see. They read the page in an order. So the order of body text is also important and you should take care of it. A good SEO report shall generate the body contents and should provide a description of it.

H1 tag
Some of search engines give importance to H1 tags so you should insert H1 tag which can be the main keyword of that page also the placement of the H1 tag is important.

H2 tag
Though optional you should also check for the existence of H2 tag in the page Body.

URL
Though optional but choosing the URL for your website should be considered with utmost importance. If you gave already have your URL registered then you can do nothing about it. But if you are still thinking of a suitable URL then keep it matching with your website's main keywords.

To sum up a complete SEO report shall consist of following:

* Title tag Analysis
* Keyword Desnsity Report
* Keyword Meta tag Report
* Description Meta tag Report
* Body Text Report
* In page Link Report
* Link Popularity Report
* Outbound Link Report
* IMG ALT Attribute Report
* Top 1o inbound Link Optimizer Report
* Keyword Density Report
* Keyword Prominence Report
* Page Rank Report
* Anchor Text Report
* Comprehensive Summary
* Suggestions for Optimization

Tools for generating SEO Report
There are many useful SEO Report generating tools, most of them are commercial but you can also find a lot of free tools which could be very useful.

SEO Resources
SEO Report has plenty of free useful resources available on SEO report. It also offers a free SEO Report sample to download.

Ajay Kumar Singh is founder and Director of SwamiSEO, London, UK based SEO Consultancy firm. He has expertise in offering Organic SEO, PPC, SMO etc. SwamiPC, SwamiLaptops, SwamiPcFinance, and SwamiWebDesign are his achievements which are not top in search engine results. SwamiLaptops is no. 1 out of 200 Million Search Results on Google India.

Visit SwamiSEO to find our more about the range of services offered by SwamiSEO.

Breakthrough Article Marketing - Uncover 3 Popular Steps to Amplify Your Article Marketing

Article marketing has earned the nods of most webmasters, bloggers, and ebusiness owners as it consistently delivers great results that usually lead to improved traffic and higher page ranking. Because of this, almost everyone in the internet are exerting so much effort to perfect this technique and get ahead of the pack. In this article, you will find the top 3 popular steps that can help you advance in article marketing and these are:

1. Content. Although there are various elements that can improve your article marketing campaign, its success will largely depend on the quality of your content. Thus, it is of outmost importance that you make sure that all of your articles are useful, informative, brief, direct to the point, factual, easy and entertaining to read, unique, and highly relevant to your target niche. If you are able to consistently incorporate these elements on your articles, you will surely rise above from the rest in no time.

2. Publishing sites. Once you are able to produce quality articles, picking the best publishing sites will be your next task. Contrary to popular beliefs, you can distribute your articles to other avenues aside from article submission sites. You can post them on your blog, website, social networking sites, forums, and you can even convert them to an ebook which you can use as a viral marketing tool.

3. Resource box. Your resource box serves as a gateway so your readers will be directed to your website. To maximize its full potential, make sure that your resource box is compelling and contains all the essential elements that will entice online users to click your website's URL. Some of these elements are the following: your name, website address, elevator pitch and a powerful call to action.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Back Links - What Are They, Why Do I Need Them and How to Get Them?

Search engines use a number of criteria for ranking websites. No one can say exactly how the search engines weigh their criteria, since the search engines protect this information as a trade secret. But SEO experts are able to give us a reliable picture of what we need to do to get the highest visibility in Internet search engines.

The three keys to search engine ranking are content, keywords, and back links. Ultimately, a high ranking in search engines is the result of high traffic. How do you drive more traffic to your small business website? Content, keywords, and back links.

The content of your website must be chosen carefully and with plenty of research. A lot of websites look pretty with flash designs, detailed artwork and pictures. If you have a small business, then concentrate on that with your website. You are not trying to impress prospective clients with all of your fancy technology on your website. Use your website to find leads, entice customers, and make long lasting relationships.

Content, meaning the text and descriptions of your business and your services, should be chosen carefully. You can choose the right content by doing keyword research and using many keywords in your web pages filled with facts, portfolios of your work, and newsworthy information.

Don't try to trick them! A small business website with 50 pages of hot air won't fool the Internet community. Keyword-stuffing will only work temporarily. When visitors find nothing but fluff on a website, they won't go back and they won't create word of mouth in their own blogs and websites. When your traffic drops, the search engines find out in a hurry and the bottom falls out of your ranking.

What are backlinks? Back links are backward links. Basically they are links that point back to your website, blog, etc. They are somewhat like trail markers that you can leave, pointing passersby to take the path toward your homebase.

How are they created? Back links are created whenever someone has a link for your website on their website. The easiest way to make back links is by submitting your web content to article directories, websites, and blogs.

For instance, if you post an article on About.com, the smart thing to do is fill the article with links back to your website. Sometimes websites have restrictions on how many links you can have in your article, so a link to your website in your bio or signature is good as well. The search engines find this "back link" to your site on another web site, which tells them that your article is popular.

Successful backlinking is like a word of mouth popularity game. Whomever has the most links pointing to their site helps determine who gets the best ranking on the Search Engines. Also, a back link is better than a reciprocal link because if someone links to you, but you don't link back to them, it's like you're cooler than they are. Reciprocal linking is still a valuable tool to be utilized smartly, but back linking will bring you the most juice. The more back links you have, the more popular you are with search engines, and the higher you rank. Literally.

Article submission is widely recognized as one of the most effective strategies for optimizing search engine ranking. Creating plenty of back links with quality content is the single best strategy for driving traffic to your Small Business website and boosting your search engine ranking. In order to get more people to hit those links is to write articles and post newsworthy, keyword rich postings. Research which keywords people might search for to find your business, and use them in your articles. This will ensure that people who could be interested in your business' services will find you.

Always remember the first principle of search engine optimization: Rich content is the single most important determinant of search engine ranking. Write high-quality web content and blog posts, submit your content to article directories, and the search engine rankings will come.

Brett Miller, the founder of HoopJumper WebSystems, is the creator of Webepreneur, an easy-to-use website building program for small business owners and individual service professionals that makes it easy to get your website visible and popular engine-wide. If you're a Small Business Owner and you want to get back links, go to http://www.webepreneur.com/ or http://hoopjumper.com/ to see the other services offered.

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.

Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and its almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.

When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword float tube as well as it should be. They also informed me that the site's Google PageRank is only 4/10.

Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told there are only 192 sites that link to yours, according to Google's database and they searched for float tube and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.

First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.

Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didnt do there job, free or otherwise. When you offer keyword analysis The first thing you should do is check the keywords meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.

Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000s of fishermen on a regular basis and our client has been able to capitalize on it.

The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.

Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net Performance Group "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.

Quality content can do more for a sites success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!

Overall website optimization is what we call the Net Performance "Equation of Success". The four part equation is simple. Good website design + good title, discription and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.

In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing.net search rankings, good overall optimization and quality content played the key roles in the success of the project.

Note: A year ago I corrected what I perceived as a mistake in FKPs keywords and got back on track with the correct spelling and have achieved good results. FKPFishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.

Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/Articles/articles.htm