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Why is it that many of us are still looking for a secret magic formula to internet marketing strategies from the experts? Secret internet marketing strategies do not really exist as we imagine them to.
Time and time again I see people jumping from one internet marketing material to the other, looking for those expert secret strategies that guarantee millions of dollars in online sales.
- Is there really such a thing?
Yes and No.
I'll explain why.
All over the web we come across materials promising extreme success through enormous traffic and increase of sales using special recipes never released before that will guarantee thousands of dollars with minimum effort and sometimes without spending a dime.
All this can be true, however what many of these people who promise you these wonderful opportunities, each time fail to tell you, is that when you buy these products/services containing Internet marketing strategies, you still need to do a lot of work and spend more money to be able to get the full benefit of what you just purchased.
I am not saying the materials are bad, but many of us still like to delude ourselves that we can grow our business to millions over night using the same system other marketing experts have used and without working at all.
The reality is that all businesses are unique and there is no one formula that can work for all. That is quite impossible.
There are many factors that contribute to the success of a business, and two very important ones are: Your unique selling proposition and your personality.
In order to become experts in our business, we really need to focus on is our long term goal and to understand the best way to reach that goal. Only when we are able to understand our goals, can we apply these internet marketing strategies to our business.
- The answers are right in front of you.
Sit back today and ask yourself the following questions:
REF1:
1: Why did I choose this line of business?
2: What am I trying to achieve?
3: How much money do I want to make from this venture?
4: What do I expect my business to look like in the next 5 years?
Answering these questions will help you understand your long term goal.
Money alone is not a motivation and also not a reason to go into business. If you're thinking in this direction because of desperation, then you better rethink your strategy, if not you'll be heading for the rocks.
The biggest names in business today are built on passion and a need to fill up a void. Money follows this passion after you create and satisfy want.
- How does this affect your secret internet marketing strategies?
Knowing why you are in business and where you want to get to has everything to do with your marketing.
For example: If you decided to go into business to help people loose weight, then it will be easy to identify your target market. Knowing this alone can help you quickly find out where they hang out online and what they need from you now and in the future.
This is already one step closer to a successful business!
Knowing your clients will also determine the evolution of your business. Taking the weight loss industry I mentioned above, you can even narrow your niche by choosing to help people loose weight or even prevent them from putting it back on. You can also diversify to psychology of the overweight man or woman, and how they should deal with society.
As you can see, knowing your business well will also give you a clearer picture of what you need to do to make your business successful.
You too can be an expert.
- So am I saying we should not purchase any marketing help?
On the contrary I really do support the purchase of marketing materials from experts, containing internet marketing secret strategies, but only when I know what I am looking to find inside. Do not expect these marketing materials to do the work for you.
Knowledge is power!
You need to constantly educate yourself as much as you can, this is what the marketing experts do. Read anything related to your business, every chance you get. Read articles on strategies and how to apply them on the internet. This will guarantee you are always on top of your game and one step a head of your competition.
Before you decide to purchase any marketing material, you need to first understand what your business is all about, where you want to go with your idea, what kind of image you want to portray, how much you want to get out of the venture and in what time frame you would like to achieve all this. Combine your instincts and passion for your business with the knowledge you require.
Carry out a research online to see if you can get answers from free resources that experts have published. There are so many materials on internet marketing strategies that you can get your hands on for free. Exhaust those resources, and only then should you decide to bring out your credit card and pay for anything.
Once again, there is no magic trick that will make you rich overnight, it all depends on how you use the information readily available to make your business grow.
FOLLOW THESE SIMPLE STEPS TO SUCCESS:
1: Take a pen and paper and write out the answers to the questions from (REF1) above.
2: When you have been able to determine your long term goal in a clearly written form also using figures as a measure of success, then, set a time frame you expect to reach this goal.
3: Now let's break down this long term goal into multiple short term goals. Write on your sheet of paper or use a spread sheet to break down your goals into months at first and then break the months into weeks, then the weeks in days. By doing this you can easily create short term multiple check points to help you measure your success in the long run.
Example: I plan to make my weight loss product the number one name when it comes to weight loss products and programs, and I want to do this within 3 years earning 15 million dollars in total sales.
Taking this very simple example let's now break this down into weeks and even days. For the sake of simplicity I'll just take the monetary value as my end goal, leaving out my goal to become number one.
In three years I want to make $15 million dollars.
Dividing that by 3 means every year I need to make $5 million
Breaking this goal further into months, will mean that each month I need to make approximately $416,667
Breaking this further into weeks will mean I need to make approximately $7,986 each week.
Breaking this further down to days will mean that I need to make approximately $1,141 each day
Now compare $1,141 to $15,000,000, doesn't $1,141 seem an easier target to reach?
4: Look at your target each day and write down what you need to do to achieve this daily goal.
Now that you have broken your long term goal into smaller bits, it will be easier to identify you internet marketing strategies and to take these shorter steps, measuring everything as you go along, thereby creating a trend for your business.
Breaking your goals down further into days and even hours, will also allow you to monitor activities closely as a result you can react quickly to market changes when it is required. Your marketing strategies will always be evolving as you put them into practice and you will becoem an expert in your field.
SO WHAT DO YOU NEED TO DO TO REACH YOUR GOAL?
Here are some questions that come to mind:
- How many sales do you need to make in order to reach this figure?
- How many people do you need to reach weekly/daily in order to achieve this goal?
- What is your conversion ratio?
- What do you need to do to reach these people?
- How much will it cost you to reach your target market?
- What do you need to do to improve your conversion ratio?
- What marketing strategies are working for you on the internet and offline?
- What are the other factors that determine your sales volume (seasonal factors, income etc.)?
Depending on your goal, you will have many more questions to ask.
Your goal should not only be to make money, just like my example above. You can also have goals that are indirectly related to money, something like to become a marketing expert, the number one name in your industry. This too can also be broken down into multiple short term goals so that you can easily apply your marketing strategies to them.
There is always a process you need to follow in order to reach any goal, be it on the internet or offline. It's all about taking your proposed final destination in time and identifying the shortest possible route to get there. In a nutshell, you need to find out what it takes for you to get from point A to point B in the shortest possible time, without wasting money. This is where your internet marketing strategies come into play.
You can now see that you have been able to clearly identify your goal, breaking it down into smaller time periods so you can easily identify the real questions that determine the route to success of your business. Only then, when you have the right questions, do you seek the answers inside paid materials.
Stop deluding yourself that the marketing materials from experts that contain secret internet marketing strategies promising you millions in online sales is the answer to your question. First look within and find out the right questions to ask, break them down into specifics, and then seek the answers. By doing this, you will change your thinking to success. You will able to create a clear picture of what you really need to do in order to take your business to the level you dreamed
Edward Hadome is a rare hybrid manager, strategist, writer and web developer. His specialty is psychology of online buying behavior. Visit "4 weeks Step By Step Marketing program" at http://www.4weeksmarketing.net where E-Marketers quickly build for free, a real personalized profitable action plan.
