Internet Marketing

Thursday, May 22, 2008

How To Maintain Your Search Engine Rankings Always On Top

If you start a new site from scratch and optimize it starting from onpage optimization up till offpage optimization it will take at least two months to see results.

Obviously there are some exceptions and the reasons are very difficult to identify sometimes. However such factors like the number of competition for your keywords and the type and quantity of links you get all effect how fast you get rankings.

Keep in mind that if you do get a ton of links fast and you get high rankings you need to keep getting a ton of links fast or you loose rankings. That is not realistic, so there is no fast way to get rankings. Getting links which are the core of optimization slowly and steadily will allow your site to rank and keep it rankings if you keep getting links slowly and steadily even after your site is ranked on top.

If you stop getting links, your rankings won't remain always on top. However does not mean you have to keep doing all the work. You may outsource and another advantage is that with your site ranked on top many webmasters will automatically contact you for a link exchange. Apart from that fact, you just have to get some links regularly to maintain your position. You need more links to get rankings than to maintain your site at top.

Older sites are more appreciated by search engines, so as your site gets old you have an advantage as well. The initial steps to get rankings can be classified as a bit tough but the rest becomes much easier.

This is what you need to do once you start getting high rankings:

1) Check that your link partners are still linking back to your website.

2) Add new articles once in a while, although the more you add the better as long as they are articles you create not copied.

3) Add nofollow tags on certain links like terms of conditions, earning disclaimers and privacy policies. There is no need for these pages to rank high in search engines. By putting nofollow tag, search engine spiders ignore them and they do not give them pr, instead they give the pr to your other important pages. If you have a high pagerank website do that and you may see an increase in pr to your other pages.

4) Monitor your search engine rankings for your keywords. If a particular keyword looses ranks work on that keyword. It means get backlinks so it regains position. Use the keyword in the anchor text of each backlink but always change it a bit now and then. Changing a bit means add a word or two different with the keyword. For example if the keyword is blue cars use variations like:

blue cars available
tons of blue cars
blue cars for sale
very fast blue cards

You got the point.

This shows that you can achieve high rankings and it also shows one other important thing to take note of. Choose low competing keywords at first. If you have a new site it is very hard to compete for high competing keywords. Once you gain rankings and pagerank start working on other keywords.

Search engine optimization provides you with monthly free targeted traffic. After initial few months you start getting traffic and then lots of it. People using Google are more likely to buy than those using other search engines so monitor your rankings on Google and aim for the top rankings.

Google is the number one search engine, buyers prefer it simple because it gives the most accurate results.

Karl Sultana shows you how to get free updated content for your website on his blog.

Amazing Article Marketing - Discover 6 Key Secrets to Explode Your Article Marketing

Article marketing is one of the best traffic-generating tools these days. Aside from the fact that it allows you to share your knowledge so your potential readers will consider you as an expert on your field, it also boosts your sales and profits by allowing you to advertise your products and services online for free.

1. Produce outstanding articles. If you want to succeed in this marketing technique, you should make the quality of your content your number one priority. This will either make or break your promotional campaign. To make sure that your copies will be read or republished, they must be content-rich, useful, scannable, easy to understand, keyword-rich, and informative.

2. Be familiar with the rules set by various publishing sites. This will help you write copies that conform to the terms and conditions set by publishers. This will increase the chances of your articles being accepted and published online.

3. Submit regularly. To make your online presence felt, you must write and submit your reading materials on a regular basis. Experts agree that you need at least 3 submissions per day to get optimum result from this method.

4. Track the performance of your articles online. Determine the click through rate of each of your copies to identify which ones are being read. The data that you can obtain through this process can be used in improving your techniques in writing and submitting your articles.

5. Widely distribute your articles. Aside from publishing sites like ezinearticles dot com, you can also post your copies to your website, blog, social bookmarking sites, or even on forums.

6. Proofread. Grammar, spelling, and factual mistakes can easily annoy readers. To make sure that you give your potential clients great reading experience, make it a point to manually proofread your articles before posting them online.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Business Marketing Online: Secrets of Internet Millionaire Webmasters

One mistake that most website owners and businesses are currently making is that they depend on their traffic to come from search engines alone.

Some are even squandering hundreds of thousands of dollars monthly doing (Pay per click) PPC campaign.

This is fatal.

It is impossible for all websites to rank at #1 or among the top 10 all at once in any search engine.

So, once businesses realize this obvious fact, it should be common sense for them to know that the solution should be to diversify their marketing and promotion.

Stop depending on the uncertain search engine traffic otherwise youll go bankrupt soon.

You need to do different kinds of marketing and promotions both online and offline.

Some of them are newspaper and magazine advertising, TV, cable and radio advertising, direct mailing promotion, text-link campaign, link exchange campaign, events sponsorship promotion, press release, article promotions.

When you do all these promotions, you get a lot of exposures, traffic from many sources and will not be forced anymore to depend on search engines traffic and rankings alone.

I have also noticed that most businesses are still using the old tactics of copywriting that worked during pre-internet era.

Perhaps that is why many of them have problems in making their websites profitable.

In these internet times, a website content has to be short, direct, interesting and must have a unique selling proposition to be effective and to convert visitors to buyers.

Many people just dont have the time to spend all day reading the content of one website when they are aware there are thousands and millions more they may have to read before they make up their minds to buy.

I see many website contents which are professionally written, organized and designed.

But all have one common mistake. They forget this fact that I am pointing out:

They are way too long, too desperate in their sales pitches, hype and most of them will not even allow you to read more than one word before their subscription pop-up forms come up and block the websites.

What a very rude and annoying way to welcome a prospect to your website.

In other words, they do so much to repel the customers, instead of doing so much to attract them.

May these insights into website promotion, work at home business income program, online income opportunity, website marketing, work from home business, affiliate programs, internet promotion help you improve your online marketing so as to achieve more success and happiness.

Please feel free to print or publish this article anywhere and read and also send it to your friends and well wishers and please preserve the authors resource box and website below.

Ikey Benney

To learn the secret automated cash system that generates $1,500 weekly for life, please go to business marketing online ( http://www.mscsrrr.com )

Your Internet Presence and Networking Strategy - Creating a Marketing Campaign to Land Your Next Job

Your Internet Presence alone isnt enough to land a job when you find you need to proactively gain exposure to alternative employment opportunities. In order to maximize your exposure to career opportunities, you need to get your arms around one simple fact:

You're about to engage in the biggest networking and marketing campaign project of your life.

As such, you want access to every business card, contact and email address you've ever collected.

You want access to every tradeshow, symposia, conference, user group, relevant industry specific blog and website you can identify.

You want access to additional contact information via free and subscription based research services and databases.

You want to possess, ideally, ongoing memberships, and as a result - a working familiarity with professional business networking environments such as Ecademy, LinkedIn, et al.

Have you ever asked yourself, "Are there other networking sites that can compliment my networking process/needs?"

From the people that make up the membership demographics, to the platform capabilities from which the members network, to the nature of networking conducted on the site, to the philosophy of the executive team that founded the networking site - all networking sites certainly are not equal. Each networking site has a unique capability which can be leveraged in a networking process in support of a specific or ongoing networking need/objective.

Many people make the mistake of being "wedded" to a single networking site, and get frustrated with their ability to accomplish their immediate and/or ongoing networking objectives. This would be equivalent to attempting to build a house, and use the same type of saw in every application requiring "a saw".

There is a reason some wise person coined the phrase "Use the right tool for the right job."

Just like some people have their favorite search engine, some people have their favorite networking site. If you really want to increase your ability to network, invest time in learning how to leverage the power of more than just your favorite networking site.

Don't think of other networking sites as competing with each other; think of other networking sites as complementing each other.

Develop a plan of attack.

The old adage of "those who fail to plan; plan to fail" is absolutely true in a proactive job search campaign. You can't simply focus on approaching recruiters. Read: E-Mailing Resumes to Recruiters Won't Generate a Big Response.

Create a balanced plan.

Reaching out to recruiters and hiring authorities/executives directly by utilizing resume distribution services and a desktop email campaign software solution should be combined with direct networking by leveraging professional business networking environments (e.g., Ecademy, Linkedin, et al.). This creates an effective job search strategy that will increase your exposure to more opportunities.

Make sure your plan includes investing time in personally branding yourself on the Internet and building an Internet presence.

If someone types your name (e.g., "John Doe" ) into Google, are you anywhere to be found? Or quote industry leading personal branding consultant Cindy Kraft "Do you exist?" (see my related article: Do you exist?)

The easiest way to have Google find you is to write blogs. But it is actually a little more complicated than going out and creating a blog. You can go to a number of free blog sites and grab your own blog (e.g., Blogger, BlogSource, et al.), but that won't mean your name "John Doe" is going to return a hit on the first page of the search return in Google.

You need to be exposed on a site that is frequently indexed by Google, and has high page view numbers. Ecademy is indispensable in this regard. It has an Alexa ranking close to 1500 (i.e., 1500th most trafficed site on the Internet). That is similar to the amount of traffic on a site like United Airlines. Google "loves" the site because the content is constantly changing.

On a site, such as Ecademy, you can "blog" your brains out and write articles on the topics of your choosing - all of which will be indexed by Google the same day you write it typically. In less than a month, and in some cases in a single day, you will show first page hits on Google when someone searches on your name (e.g., "John Doe").

This is priceless from an exposure standpoint, and absolutely invaluable to a job seeker. No other networking site can compete with Ecademy with how fast you can personally brand yourself on the Internet. Google even indexes your Ecademy Profile, and there is virtually no limit to the amount of information you can build into your profile on a site like Ecademy, as compared to other sites like LinkedIn that only allow for a very limited profile.

That said, make sure to sign up and create a profile on LinkedIn as well. It's a great site too; it just doesnt offer the same capability as other networking sites. There are over 67,000 Staffing and Recruiting professionals using LinkedIn as a database of candidates. I always tell people to specifically make sure their LinkedIn profile has as much "resume" information about their career as the character limited fields will allow. Why? Because then the 67,000 Staffing and Recruiting Professionals in LinkedIn will be able to hit your profile when they do key word searches in "Find People" when they are trying to identify candidates for their searches - let alone the remaining +6.5 million members who might want to network with you.

Just remember, it isn't that one networking site is "better" than another. As I said above, don't think of other networking sites as competing with each other; think of other networking sites as complementing each other.

When seeking your next career opportunity, don't kid yourself; you are conducting a direct marketing and networking campaign. If recruiters and hiring authorities/executives don't know who you are, can't find you, and don't know how to contact you, you will miss out on a lot of opportunities to advance your career.

Happy Networking,

Ron Bates is an expert in mission critical retained executive search. He is a Managing Principal with the retained executive search firm Executive Advantage Group, Inc. He has delivered personal executive coaching projects to former SAP, E&Y, Oracle, and WorldCom Exec's responsible for multi-billion dollar business units, and co-founded http://www.CV-Advantage.com, a self guided job search oriented executive coaching process.

With +27,000 direct contacts on on-line professional networking platforms, Ron has been referred to as "the most connected man on Earth". View Rons networking profile on Ecademy.

As a recognized expert in building an on-line personal Internet presence, Ron has been an invited speaker at venues such as the Marketing Executive Networking Group, British America Business Council, Expert Connections, and is a regular guest on Netshares Ask the Coach.

Ron's blog: Internet Presence Do you exist? can be found at http://www.search-advantage.com

For more information on Conducting a Job Search Campaign go to http://www.job-search-campaign.com

How To Write Keyword-Rich Content For Maximum Impact

Millions of companies are using keyword-rich articles in order to gain free exposure all over the Internet. Whether you're an online marketer a product or a writer looking for freelance work, chances are you can benefit greatly from keyword articles.

You may ask yourselves: But what good are keywords? What you want, when you are marketing a product is for people to be able to easily find you. The methods you are using while searching for something specific, are the same methods all the Internet users out there utilize, that is keyword search.

You shouldnt be reluctant in writing keyword-rich articles, even though youve never done this before. It is nothing different than writing regular pieces of content. All you need to do is simply follow these easy guidelines for keyword writing and get ready to have readers pour in!

- Learn the buzzwords.

Every industry has its own jargon and language. If youre a master in your field, its quite easy to identify the keywords and you don't need to read up on it. If youre writing about a relatively new subject for you, do some additional research. Read several different articles to get an idea of the language used and the most popular sub-categories of the field.

- Write the article without focusing on the keywords.

When writing an article, its best not to focus on the keywords so much; dont let yourself carried away by time-wasting word-selection, which might prevent you from writing in a natural manner. If you know what youre writing about, then keywords will smoothly fall where you want them to, without effort, and you will get your keywords without even knowing.

- Determine the popularity of your keywords.

Uses the Overture Keyword Selector Tool to find out how many times your visitors have used keywords that directed them to your site.

http://inventory.overture.com/d/searchinventory/suggestion/

Type in the word and hit return.

- Select keywords that are specific rather than general.

If I was to write an article on negotiating fees with a freelance copywriter, then I would use popular keywords, related to my topic, such as "Freelance copywriting rates" as this is probably something a potential visitor would actually type.

- Scan your existing text for keywords

After completing your draft and selecting your keywords, put them together. Try to find the first keyword. You might as well have slipped it there, if you knew how to write your article.

- Find and Change

Instead of using the word writing in your article about copywriting, copywriting should be a better choice. Change all these keyword-phrases and re-order some of your sentences.

- Proofread your article

Read the text again, now that you have changed it, take time to correct it; check for spelling mistakes, etc. Try not to repeat the same word, and try to make your vocabulary as varied as possible.

- Include the keywords in your headline

You will usually come up with the best headline for your article at the end of the writing process, and not before, so wait until you finish and then you will get the best hard-hitting headline.

Are you feeling more comfortable now about keyword article writing? You can start making money by writing keyword-rich content for the world.

-Craig S. Andrews

Visit Craig's blog for "Real Internet Business Strategies" and great wealth building strategies and instruction. Earn more, work less, and find true freedom in life. See you there! http://www.craigsandrews.com

Link Bait - What is it?

The internet marketing world prides itself on its own language and set of unique terminology that only someone used to surfing the wild and wooly world of SEO blogs would understand. While this makes for a nice code amongst those in the know, oftentimes I find new clients totally in the dark with the jargon, and afraid to ask for an explanation for fear of looking foolish! With the explosion of blogs and other social media, the term du jour for many web professionals is "link bait". While it might sound a little bit high tech and mysterious, it is actually neither! Let's take a quick, closer look.

Link bait simply refers to creating content that is designed to attract readers from around the web. I like to call it "strategic content" as it's written with a surreptitious goal in mind: To have other bloggers and social networks comment or refer to it in their own respective sites and communities as a "must read" piece of content. Of course, you are probably thinking that this is should be your goal for EVERY post you make, right? And this is true...but the fact of the matter is that is often tough to break through the noise online, and to REALLY attract readers like wildfire to a particular post or item on your site, you need to be a bit more pre-meditated in your planning than a normal post. I have a short list of 7 "C's" that I refer to when I NEED a big burst of readers, and need to ruffle some feathers or take special care to get them. Here they are:

1) Confrontation

2) Compilation

3) Comedy

4) Compliment

5) Controversy

6) Charity

7) Creativity

Any one (or combination) of these elements in a good post should attract a bevy of new readers! My personal favorite is Confrontation, just because it is so darn effective..:-) People occasionally need to be disrupted from their daily thought patterns to take a closer look at what you have to say, and if you challenge enough people, or a popular enough public conception, you are sure to get a backload of new backsides to your blog (or website!)

There you have it! Link bait explained. And if you have any questions, don't hesitate to ask! Go ruffle some feathers and have some fun..:-)

Are you a Guru Groupie? Enough! It's Time For You to STEP up & stake your OWN claim!

If You Want to learn how to write lovable link bait I am going to very simply show you how you can - starting today, earn more money, quickly, easily and ethically using elegant marketing principles that are timeless, powerful and simply work and do it in short order. Don't believe me? Let me prove it to you for free! Join the growing group of online entrepreneurs who are getting good karma through our simple to follow and completely free resource of kick a*s renegade online marketing magic. You are standing on the threshold of a new financial future. The journey of a thousand miles begins with one simple step. Click here to take YOURS right now.

Article Marketing Secrets - How to Build a Massive Web Presence with Your Articles

Creating a massive web presence with article marketing is really not that difficult. It's quite do-able if you are willing to invest the time and energy.

Once one of your articles goes viral you have begun to build a web presence with that one article.

How to create a massive web presence

Here are some simple steps to take to create a massive web presence with your articles.

Step 1 - Write a great quality article on a topic in your niche.

Step 2 - Submit it first to EzineArticles, the largest article directory with the most traffic.

Step 3 - Submit your article to other top ranked article directories.

Step 4 - Submit your article to niche article directories. You can find these by typing in your keywords into Google or Yahoo followed by the phrase "article directory."

Step 5 - Submit your article to your own article directory in your niche.

Step 6 - Do this over and over again.

Benefits of a massive web presence

Let's say we've got Speaker 1 and Speaker 2, and the meeting planner is trying to decide which one of these speakers to hire. They're equal in skill, they're equal in topic, and they're reasonably equal in fee.

The meeting planner does a little internet search and they find a couple of hits for Speaker 1. But Speaker 2, they do a Google search for their name and find dozens and dozens and dozens and perhaps hundreds of hits because of all the articles they've written.

Which speaker is the meeting planner going to hire?

And you can build the same kind of massive web presence with your articles.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

How To Turn 0 Dollars Into 200 Dollars Per Day In Clickbank Profits

Contrary to popular belief, it does not take money to make money from Clickbank. You don't have to slap up tons of costly AdWords ads, or pay large fees to Search Engine Optimization companies to make a full-time income from Clickbank. Many ordinary people create a nice income using free advertising methods. Here are 3 ways you can make profits from Clickbank without spending a dime:

1. Viral Article Marketing

This refers to the method of submitting short 250-500 word articles to article directories to make affiliate sales. It is more popularly known as Bum Marketing. Basically, you include your affiliate link in your resource box (or use a redirect from your own website to the affiliate product) and let your articles do the pre-selling.

2. No-Cost Classified Advertising

Classified ad sites are a goldmine of hungry customers looking for solutions. While you might not be able to advertise your direct affiliate link on some classified ads sites, you are allowed to direct visitors to a blog where you can pre-sell your affiliate product. Short and simple classified ads have the ability to pull in some nice profits everyday.

3. Forum Maven

Become a forum authority and post informative content at niche forums. In your signature file, include your affiliate link. If you make just 10 posts a day, you should be able to generate some sales every week. This should not be used as a main strategy, but as a "supplementary" one.

By using these 3 simple methods of generating traffic to your affiliate link, it's possible for you to start making some affiliate sales on a daily basis.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Article Marketing - A Perfect Reason To Be Self-Employed!

One of the most profitable ways of online income, as many have found, is article marketing. Publishers will definitely want to use your domain for their benefits leading to high traffics for you, if your articles are enjoyable and provide good value.

Article marketing can yield huge benefits for both the publisher and the marketer. As a publisher, your main aim is to keep fresh articles coming with the demand to ensure future success. The loyalty and branding could be available before hand. To meet this demand, a publisher freely use any author's content as long as the resource list section is in place. This would mean that the links provided would eventually give the credit to the actual author.

The main aims for a marketer is to do both, increase his market creditability as well as to float the links to as many people as possible. He can create an endless stream of articles using which affiliate items can be promoted through your resource box. You can however, yield more benefits by developing a targeted list.

The commission earned by merely directing traffic to another website is small and temporary. One can open an endless list of profitable routes by capturing the name and email address of a user through a freebie subscription box.

Article marketing is not necessarily a painstaking task. One can buy private labels rights articles and then pass them ahead as their own and with their own hyperlinks, by making only subtle changes.

Articles posted on some of the well-known article websites and directories do not have to be very lengthy. They can merely be a few hundred words. They must however, prove to be worthy for the publisher by containing valuable text that makes the reader think positively in favor of both the marketer and the publisher!

To YOUR Success,

Nikola Jankovic

You can find more info about how to start work at home business in my step-by-step guide about internet marketing at http://www.workathomewealth.biz/

What Sudoku Puzzles Can Teach You About Hooking Readers Into Your How-To Articles

I have become hooked on solving Sudoku puzzles. It started off by just experimenting with the puzzles, but then it grew.

As I found myself working more and more of these things, I told myself I could quit anytime I wanted to, but it was already too late.

Now I cant go to sleep at night unless I have solved a Sudoku puzzle, and I cant eat a meal if a puzzle book is sitting beside my plate.

What does my pitiful story have to do with writing how-to articles? Simply this. Sudoku books start you off on the easy level so you can build your confidence. You work a few of the puzzles at this level and you become more confident and move on to a harder level. But by the time you graduate to a higher level of difficulty, they are challenging without being so impossible that you lose hope.

In order to hook a reader into your how-to article, you must do the same thing. First you must convince your readers that they really can learn to do whatever it is you are attempting to teach them.

The reader must never lose hope that he or she can reach a level of competency as a result of your instruction. This is the promise you make to your reader, that you will see them through the learning process and they will come out the other side skillful.

People are reluctant to attempt to learn new things. They have felt the sting of failure before and it hurts. Before you can teach them in your how-to article, you must first remove their fear of failure and replace it with confidence that if they follow the steps you lay out for them, they will acquire a new skill.

Which is exactly how the Sudoku puzzle constructors got me hooked. They built my confidence up one step at a time. This is the promise you make with your reader, follow me and when we get to the end of our journey, you will be the proud owner of new knowledge and a new ability.

But before you can teach your readers your how-to information, you must first sell them on the belief that they can do it.

COPYRIGHT(C) 2006, Charles Brown. All rights reserved.

Nothing drives more traffic to your website faster than online articles. Each article can create hundreds of inbound links pointing to your website. But what if you do not have the time or skill to write 10, 20, 50 or 100 articles on your own? Hire Platnum Member, Charles Brown, to ghost write your articles for you. Visit his site at http://dynamiccopywriting.blogspot.com or contact him at charbrow(at)gmail(dot)com.

What Sudoku Puzzles Can Teach You About Hooking Readers Into Your How-To Articles

I have become hooked on solving Sudoku puzzles. It started off by just experimenting with the puzzles, but then it grew.

As I found myself working more and more of these things, I told myself I could quit anytime I wanted to, but it was already too late.

Now I cant go to sleep at night unless I have solved a Sudoku puzzle, and I cant eat a meal if a puzzle book is sitting beside my plate.

What does my pitiful story have to do with writing how-to articles? Simply this. Sudoku books start you off on the easy level so you can build your confidence. You work a few of the puzzles at this level and you become more confident and move on to a harder level. But by the time you graduate to a higher level of difficulty, they are challenging without being so impossible that you lose hope.

In order to hook a reader into your how-to article, you must do the same thing. First you must convince your readers that they really can learn to do whatever it is you are attempting to teach them.

The reader must never lose hope that he or she can reach a level of competency as a result of your instruction. This is the promise you make to your reader, that you will see them through the learning process and they will come out the other side skillful.

People are reluctant to attempt to learn new things. They have felt the sting of failure before and it hurts. Before you can teach them in your how-to article, you must first remove their fear of failure and replace it with confidence that if they follow the steps you lay out for them, they will acquire a new skill.

Which is exactly how the Sudoku puzzle constructors got me hooked. They built my confidence up one step at a time. This is the promise you make with your reader, follow me and when we get to the end of our journey, you will be the proud owner of new knowledge and a new ability.

But before you can teach your readers your how-to information, you must first sell them on the belief that they can do it.

COPYRIGHT(C) 2006, Charles Brown. All rights reserved.

Nothing drives more traffic to your website faster than online articles. Each article can create hundreds of inbound links pointing to your website. But what if you do not have the time or skill to write 10, 20, 50 or 100 articles on your own? Hire Platnum Member, Charles Brown, to ghost write your articles for you. Visit his site at http://dynamiccopywriting.blogspot.com or contact him at charbrow(at)gmail(dot)com.

3 Important Check List To A Successful SEO Campaign

Search engine optimization is the process of maximizing the ranking of your site in search engine listings. SEO is an ongoing process, requiring addition of new fresh content, constant modification of site content, changes to site architecture and link building (this is a subset of search engine marketing).

One of the benefits of Search Engine Optimization is that it can enable your Web Site to attract visitors without paying for search engine advertising fees using pay per click marketing.

There are three essential things in a successful SEO campaign.

#1 Good Quality Content

These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own Internet publications and content.

Adding that amount of good quality, original content virtually guarantees traffic from Google especially, as Google loves lots of useful original content it's spider has not found before.

Therefore, businesses on Internet must find a way to be prioritized among hundreds and thousands of businesses offering similar or congruent content.

#2 Developing High Pagerank

The word "PageRank" is a trademark of Google Inc. PageRank can be understood as a democratic process: each page on the web has one vote, and distributes that vote among the other pages it links to. The PageRank contributed by a given page to those it links to is equal to its own PageRank divided by the total number of links it has. Pages with higher PageRank are thus considered more important or reliable by Google. Having a lot of content helps as well because by having many pages of content also increases your rankings.

#3 Good Quantity of Links

"Content is King", but links are putting the king on the throne and create the foundation for a kingdom that grows and flourishes. Quality links are always given to the worthy and you have to earn them by proving the worthiness of your content and your site. Quality links are links that will help your business, even if they would not count for search engine ranking. In the search landscape today is quality content without links to reinforce it like a "king without kingdom".

To sum it all up, it is important to realize about search engine optimization is that it is important for those sites that rely on search engines to drive traffic to them. SEO is very important, especially for people who make a living online. Search engine optimization is not rocket science and to a certain degree technical. Literally everyone can implement it easily.

Do you want to learn more about how to improve search engine rangkings? Visit my search engine optimization blog for more info. Ditto is a part time internet marketer who practice SEO, PPC and List Building in building his online marketing empire. Get all of his list building strategies resources for free.

Article Marketing Secrets and Tips for Intermediate Marketers

When you are practicing article marketing you will have to keep in mind several things and matters. Article marketing needs some experience and expertise. If you are new, then you should do it continuously to get some experience.

When practicing article marketing trey to spread your links to all the places. You can do it by including the link in your articles where the directories and ezines permit it. When they do not permit link inclusion in the articles, then you can add it in the resource box provided to you.

Choose the article directories where to put your articles. Put your articles in directories that are popular. Before submitting your article, check the directory is in line with your subject or it has a separate section for the subject you have written.

In ezines also check out the relevancy of the ezine and the part where you are submitting your article. Always use the best ezines, as people will come more to the popular ezines.

You can make free ebooks of your articles and distribute them with your link all over the texts and sections. This will ensure that you get readers from different parts of the ebook to your website. Use forums and online networks to spread the knowledge that you are a good writer. Submit your posts and articles to showcase your talent. Whenever possible add links to your website and your works.

The main issue is the quality of the articles. If the quality of the articles is good then you will be successful with these tools and tactics, but if the quality is not good, then no matter how much effort you put on, it will be difficult to get through.

Do you want to learn more about how I do it? Secrets of Article Marketing

Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.

Breakthrough Article Marketing Secrets - Learn How To Build A Huge Responsive List

One of the most difficult parts of building a successful internet business is building a list. I remember when I first started online I was struggling to see any results.

It was at this stage I realized that all the top gurus have very big lists. They send out an email promotion and a day later they have made tens of thousands of dollars in sales. I knew I wanted a big list. So I started advertising my squeeze pages in traffic exchanges and safelists. However, the results was not exactly what I was looking for.

It was at this stage I came across article marketing. I knew this would work for. It is a very hands off approach to driving traffic to your squeeze page. With ppc or ezine advertising you need to spend a lot of time tweaking your adverts for maximum conversion. You also get to waste a lot of money in the process. I was on a shoestring budget so I did not want to spend thousands of dollars in advertising. The other advantage is that the quality of traffic that you will get is also a lot higher.

Let me go through the process that you need to follow to build a list using articles. You need to write articles focusing on your niche market. For example this could be solving problems that your reader will face. Also make sure to help the reader first as this will significantly boost your result.

Finally, submit your articles to the major article directories. You will include a link to your squeeze page in your resource box. I suggest that you offer a free ebook for download. If the reader likes what you have to say they will subscribe to your newsletter.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Promote Your Site Using Squidoo - 5 Strategies For Success

Squidoo is a web 2.0 website that allows users to build web pages, or lenses that give users interesting information--think Friendster meets Wikipedia. It has become a handy work at home tool. But besides being able to showcase your knowledge, Squidoo lenses can earn top Google rankings in the search engines. What this translates to is a load of traffic for your website.

Although Squidoo is a very effective traffic generating strategy, like all website promotion techniques you need to plan carefully if you want to truly make it work. Below is a check list of things you'll want to do if you want to promote Squidoo to earn money at home.

Look at the more popular lenses.

While many people fear competition, I like it. I lets me know what do right. Before you create your lens take a look at what the popular lenses look like. A Squidoo that achieved a top Google ranking must have done something right. What did the owner do with their lens?

Now that you have some ideas, do some planning by writing out what exactly your lens is going to look like. Think about who you want to target, the theme of your lens, the content you'll provide and how you are going to outdo the already successful Squidoo lenses.

Do some keyword research.

If you want to earn money online you have to do some keyword research. No good marketing campaign is complete without thoroughly investigating what keywords to use. Creating your lens is no different. Try to uncover low competition keywords to use in the headline of your lens. By including keywords in your Squidoo URL you improve your chances of getting a first page ranking in Google.

Provide good content

To do really well, your Squidoo should have high quality content. If you are not up for creating new content then gather old blog post, articles and even forum posts into a text file to use on your lens. You can also try purchasing fresh private label rights content. Do not post all your content at once. It's best to save some for later. Having well written content will help you earn money at home.

Collect suitable multimedia and graphics

Be careful when choosing the graphics and multimedia for your Squidoo. While it can enhance your lens, it can also distract users. Ensure that they are suitable for your lens and consider hiring a graphic designer to create unique graphics for your lens.

Use your Squidoo to market

Now that your Squidoo is published you are ready to use it to earn money online by promoting Squidoo. You can do this by adding an opt-in form. Not only will you be sending traffic to your website but you will be building your list. Then, use an RSS feed module. Simply load the RSS feed from your blog or website and your Squidoo lens will then update automatically as you update your website.

Squidoo is a great website promotion marketing option if you want to earn money at home. Simply use the information above to ensure that you get as much success as possible with your Squidoo lens.

Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on work at home jobs for moms please visit his "Top Ranked" Earn Money On the Internet Directory which gives you all the information you need to Work From Home in the 21st century.

Internet Marketing Strategies

Web site marketing is one of the most frustrating and exciting aspects of web site ownership. No matter what industry you are in, we can show you how to implement the newest Web site marketing strategies.

Web
You really need to plan and budget for search marketing and web site design that accomplish your goals. If you're looking for your web site to work FOR you by either directly providing income or used as part of your advertisement campaign, then Web Site Marketing is essential.

A well-executed website marketing strategy can transform your company in a matter of weeks. If you design a search engine-friendly Web site with quality content and create a link building campaign to like-minded communities, you will see your rankings rise over time and your traffic increase.

Marketing
If you're looking for your web site to work FOR you by either directly providing income or used as part of your advertisement campaign, then Web Site Marketing is essential.

Whether you're a company looking to improve yourB2B Web site marketing strategies, a small business needing a competitive advantage or an individual marketing your professional services, we create a step-by-step plan of action based on your business goals and the challenges you face unique to your product or service.

Search Engine Optimization can be a large part of your marketing efforts. Search Engine Optimization is the act of optimizing web site pages to target specific keyword phrases.

Research
However, qualitative research can point out successes that may have occurred on a more human scale through anecdotes about how the social marketing program made a difference in someone's life.

Affiliate
Affiliate marketing can be a great way for you to get started in your home business. Affiliate programs offer webmasters the ability to earn revenue from their website through a commission based structure. Affiliates take risks and trial and error is probably the best way to describe how affiliate marketers are operating.

Only sign up up with the best affiliates and your site will ultimately generate only the best and most profitable traffic.

Just having a web site does not mean you are getting the most for your online marketing budget.

A business website without web site marketing is much like going through the process of writing a book and publishing a book, but only printing one book and selling it in one store.

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Avoid Keyword Stuffing When Writing Your Articles - Article Marketing Strategy

Many people are familiar with article marketing and realize that it is necessary to theme each article on a particular longtail keyword phrase. Once you are proficient at doing this, you can pull a steady stream of traffic into your website. Is it possible, however, that you are overdoing this particular method?

One of the things that you do not want to do in your article marketing efforts is to stuff your articles with keywords. Not only will you have a difficult time in getting them accepted into EzineArticles.com, you may actually not rank as well on Google. This is because the search engines have filters in place to recognize when you are trying to rank for one particular keyword phrase. They would, in turn, not give you the benefit of ranking for that phrase.

This has especially become the case since latent semantic indexing, or LSI has come onto the scene. In a nutshell, this is a method that the search engines use in order to find out what your particular website theme is by using related keywords. That is why it is often better to write your articles in a natural fashion and only include your keyword phrase whenever it fits in well.

Once you realize that you can write the articles in a more natural fashion, they actually become easier to complete. Many people struggle to fit in their keyword phrase a particular number of times during their article marketing efforts. Relax your writing a little and you will find that the traffic will begin to flow a little heavier.

Do you want to take your list building to the next level? Get my free report "The Money Really Is In The List." In addition to receiving my $49 report for free, you will get free access to Tyler's List Building Club and routinely receive strategies and tactics for building a powerful list.

Pricing Strategies For Your Book

Setting the right price for your book is crucial to its success. If you do not set the right price, you may do more harm than good to your sales. When pricing your book, you need to take into consideration many factors.

There are generally two methods that you can use to arrive at the price tag of your book. The first is the traditional or the bottom up method. It is called bottom up because you start your calculations from the bottom and gradually go upward to get the best price for the book.

In this method, you first take the production cost of your book, add the trucking costs and multiply the sum by eight to arrive at the magic figure. The reason to use this high multiple factor is to cover the commissions/profits of distributors, wholesalers, and stores, all of which demand a heavy cut of the list price of the book. Without the support of this distribution channel, you will be unable to deliver your book to the reader/buyer.

Usually a distributor's cut is about 66%, wholesalers take up to 55%, and stores take 40% of the list price. Then the costs involved in promoting your book have to also be taken care of. Promotion is an expensive business and you will need to shovel back nearly 25 to 30% of the gross amount.

The least expensive way of promoting your book is to seek reviews. They are one of the most effective means that also costs the least. However, they involve sending review copies of your book to various newsletters, magazines, newspaper columns, and other opinion molders.

Remember that these review copies are books that are not sold, and therefore you do not get paid for them. They are sent free and the cost involved is considered promotional advertising expense. Depending on your subject and target audience size, you may have to send out hundreds of copies. One important factor that has overriding priority over the cost of production, while considering the final price, is the genre/category of the book.

Another method is the top down method. The principle here is to price your book according to the price of similar books in the market. The price that is given on the back page of the book should be in line with other books in the market, because retail prices are established not by the cost of production, but by the marketplace.

To find out market prices, visit bookstores that stock similar books and check the prices. You also need to note other points like the shape, quality and type of paper, and binding to determine what your reader/buyer is prepared to spend.

You must also keep in mind the target buyer segment when determining the price of your book. If it is targeted at teenagers, you need to make it low priced with a soft cover. Books for professionals like lawyers, doctors, accountants, technical experts etc. should be hardcover editions with dust jackets and can be priced higher, say around $80 to $100. Business books should be priced at around $35.

Pricing a book is a subjective issue and there cannot be any hard and fast criteria to fix the price. However, what is discussed above can enable you to proceed in the right direction while determining the price of your book.

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

Secrets to Affiliate Millionaires - 8 Steps to Run Multiple Streams of Affiliate Marketing Income

Obviously, running multiple streams of affiliate marketing income is totally a great idea to grow your affiliate commission and online business. With those multiple sources of affiliate marketing income, you are running multiple affiliate marketing strategies at the same time. Also, you will maximize your profits online with those many affiliate marketing strategies. In this article, you will discover and learn basic steps to run multiple streams of affiliate marketing income.

With those steps, it is easier for you to run your own affiliate marketing business and build your own multiple streams of affiliate marketing income. You will leverage those simple steps and learn how to maximize your affiliate commission below.

Affiliate Marketing Income #1: Discover High Performance Keywords.

The first step is to discover high performance keywords for your affiliate marketing business online. With those high performance keywords, you will ensure that you can maximize your profits online and earn huge of affiliate commission. To discover the high performance keywords, you can use pay per click (PPC) search engine to test and find out which keywords are super-profitable and high performance for your business. Without testing systematically, it is difficult to identify which keywords are super-profitable and valuable for your home based affiliate marketing business.

Affiliate Marketing Income #2: Write Quality Relevancy Content with High Performance Keywords.

The next step for running success multiple streams of affiliate marketing income is to write quality relevancy content with those high performance keywords. You have to build your own original related to your market based on those high performance keywords. The highest recommendation is to focus on your readers mind and the proper of writing.

Affiliate Marketing Income #3: Build Your Website Ranking Based on Your Content.

The next step is to upload your content given from previous step on your website. You have to optimize your web page with those high performance keywords as well. It means you must include those high performance keywords into your web page and content for your affiliate website. Also, there are many search engine optimization techniques on the internet to help you to build your website ranking in search engines.

Affiliate Marketing Income #4: Consolidate Your Content into Your Own Article.

The article marketing is one of the most effective affiliate marketing strategies to drive quality relevancy traffic to your affiliate website. All you have to do is to consolidate your content into the articles. You have to focus on writing, article layout, article structure and article formats. With those stuffs, it is easier for you to maximize the profits through your articles. Additionally, submitting your articles to other article directories is a good idea to build up your reputation and creditability. Also, it will help you drive more quality traffic to your affiliate website.

Affiliate Marketing Income #5: Post Your Articles into Your Blog.

To run the multiple streams of affiliate marketing income, building your own blog with those same articles from previous step is a great idea. However, you have to customize those articles for your own blog. There is a different point between post messages in the blog and article. You have to put more your personality and be more personalised into your blog. For blogging online, you have to build up the relationship with your readers. Thats why you have to be more personalised and socialised, rather than writing the articles.

Affiliate Marketing Income #6: Include Your Articles into Your Newsletter.

Providing newsletter strategies has proven that it is very powerful to drive more traffic to your affiliate website. Thus, to run multiple streams of affiliate marketing income, newsletter is one of the best strategies you should not forget. You can include your articles from the above step into your newsletter.

Affiliate Marketing Income #7: Participant in Forum through Your Articles.

Many studies reveal that participating in forums through your articles will help you boost skyrocket affiliate commission and grow your affiliate marketing business. The highest recommendation is to use this strategy properly, rather than trying to sell your affiliate products in the community. You have to share and exchange the ideas and information related to your affiliate products among other people in the forums. That is the best way to maximize the power of forums and articles together!

Affiliate Marketing Income #8: Place Online Classified Ads.

The last step to run multiple streams of affiliate marketing income with multiple affiliate marketing strategies is to place online classified ads. With the content and high performance keywords from above steps, you can conduct your own online classified ads. The best approach to maximize profits from classified ads is to include properly your high performance keywords and benefits into your ads.

Final thoughts, it is important for affiliate marketing entrepreneurs to run multiple streams of affiliate marketing income. In this article, you have learnt how to combine several affiliate marketing strategies, like pay per click online advertising, search engine optimization, article marketing, blogging online marketing and email marketing, to run multiple streams of affiliate marketing income. The real key to your success for multiple streams of income is your creativity. You have to combine those affiliate marketing strategies together to maximize your profits.

About The Author
Siripong R. or zMillionDollars is a recognized authority on the subject of building success and profitable affiliate marketing business. His website, http://www.zMillionDollars.com, provides a wealth of informative articles and resources on everything you'll ever need to know about affiliate marketing business. Grab free special reports at: http://www.zMillionDollars.com/free-report.

Article Marketing is The Key to Building Targeted Website Traffic

In todays increasingly Internet-driven global marketplace, it is essential that you have a Web site that not only helps to sell your products and services, but that is also highly visible online. Studies indicate that your Web site ranking on search engines such as Yahoo! and Google can literally make or break your business and can make a million dollar difference in your profits. Therefore, in order to be a success online, you must be diligent in your online marketing efforts.

Online marketing relies largely upon the use of keyword rich SEO (search engine optimized) articles to inform search engines as to the content and purpose of your Web site. SEO articles are generally about 500-words in length and include specific keywords at least once in every paragraph of the article. By including as many SEO articles on your Web site as possible, each with targeted keywords relating to your business, you increase your chances of driving traffic to your site.

How SEO Works

SEO relies upon proprietary algorithms that each search engine (such as Google and Yahoo!) designs and implements. The search engines employ robots, which constantly browse Web sites to record data, similar to the way a satellite rotates Earth. As the robots browse Web sites, they record which sites have which keywords, links, and other pertinent information. The robot then reports that information back to the search engines, which use the information to rank the Web sites. The better your search engine ranking, the higher you will be on the search engine results page.

For example, if you sell apples online, then it is important for you to mention apples on your Web site as often as possible, including related terms, such as fruit and Gala apples. (Listing the related terms will help to differentiate your site from a site relating to Apple computers.) The abundance of keywords will help to indicate that your site is very serious about apples.

When someone types the word apple into the search engines, your Web site may come up on the first page, if you have successfully optimized your site using SEO articles and other keyword online marketing strategies.

A Word of Caution

Keep in mind that many search engines are aware of the misuse of SEO articles and keyword marketing techniques. For example, some Internet businesses will publish articles on their sites that have very little relevant information. Instead, the articles will simply repeat a series of keywords so as to draw the attention of the search engines to the site. However, if a search engine comes across such an article, the site owner will be blacklisted, which means that the search engine will remove the site from the database. Therefore, it is important that the SEO articles that you use to draw website traffic are not only keyword rich articles, but that they are also actually useful to visitors.

Robert Moment is a small business coach and author that specializes in teaching entrepreneurs how to start successful and profitable small businesses. Visit http://www.howtostartyoursmallbusiness.com and take the FREE 7 day e-course titled, "Turn Passion into Profit: Small Business Startup".

Article Marketing - Where to Submit Articles for Maximum Exposure

Every web site owner is always looking for the most effective way to generate traffic to their web site. A well written article not only creates an initial increase in visitors but keeps attracting new visitors for years to come.

Definition of Article Submission

Articles can be used as a promotional tool for marketing your web site. You write an article or have one written for you then post it on article syndication sites on the Web. People visiting these sites will republish your articles in their ezines, newsletters, blogs and web sites. For example if your article gets published in an ezine with 500,000 subscribers you will see a huge boost in traffic.

Top 10 article submission sites

There are hundreds of directories which allow you to submit articles however it would take hours to submit to all of them. Not all article directories are created equal. Not all receive the same amount of traffic therefore I have chosen the top 10 directories that get the most traffic.

Article Alley

Articles Base

Article City

Article Dashboard

Buzzle

Ezine Articles

Go Articles

Idea Marketers

Isnare

Search Warp

Why you should not use an automatic article submission service

1. Prevent spamming

Automatic article submission services will submit your article to thousands of sites simultaneously. This is like throwing mud at the wall hoping some of it will stick. The best article directories will not receive submissions from automatic submission services. This is to prevent people spamming their web sites with low quality articles.

2. Follow guidelines

Each directory has specific guidelines for submitting an article. If you are not aware of them your article may get rejected. For example if you submit an article to a directory that only allows a minimum of 400 words and your article contains 300 words it will not be received and you will have wasted valuable time.

3. Specific control

Manual submissions allow you to enhance your articles by including specific html tags. For example bolding the headings and sub-headings will make them stand out from the main content. Creating anchor text will boost the link popularity for your web site. This increases the effectiveness of your article by attracting more readers.

Conclusion

Don't only limit yourself to article syndication sites. Expand your traffic generation strategies by submitting to specific ezines that cover the same topic or place it on your blog or web site. Select 10 articles on the same topic and put them in a report or ebook that you can offer for free or for a fee. You are only limited by your creativity.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how
to design, optimize and promote your web site by subscribing
to his "Marketing Tips" newsletter at: http://www.isitebuild.com/

The Differences of Free vs Paid Directory Submissions

First a web directory is web site that specializes in finding, categorizing and listing links to other resources on the World Wide Web. Owners of web sites can submit their sites for review and possible inclusion. Those sites are then reviewed for relevancy and site content to determine if the site would have value to the other internet surfers.

By using a Web Directory your site can gain backlinks which are like doorways to your website for traffic to flow. They are also considered votes of quality for search engine rankings which brings additional targeted traffic through search related actions. Web Directory links create unique and topically relevant backlinks to your site.

The thing to note is that all links are not created equal. The fundamental difference in directories is free vs paid. The differences between the two are like night and day or BMW and skateboard.

Free Directory

What you get with free directories are an extremely crowded directory where your link will get lost in a crowd of low quality links, less traffic from the directory due to less visibility, much longer time between submission and acceptance, very time consuming as you typically need to submit to hundreds of these to get the value of one link from a quality paid directory and your listing will typically get placed with listings for low quality spam filled sites.

Let's just face facts, most people start a business to generate revenue and a directory is a business. With directories that allow for free submissions the owners look to generate revenue from the site in other ways and those other ways will decrease the quality of the directory.

One way they generate revenue on free directories is by installing adsense on it. Those adsense advertisements compete with the listings on the directory for the visitor traffic and decrease the value of a link in the directory.

The other common way to generate revenue for a free directory is to sell advertising space on it. The idea being to use the lure of a low quality free link on the directory to draw traffic in to see the paid advertisements like site wide sponsored links, site featured links, site wide footer links, site wide partner links and they can call them other things also. Such as our network, friends and the list goes on.

The fact is that search engines devalue web sites that sell placement of site wide links on them and that severely limits the value of a listing on those directories.

Pay for Review Directory

Some of the things which a pay for review directory will bring you and that you should look for are a directory that is maintained by professionals, rich in content with articles and quality resources/listings, unique design with additional features such as deep linking options, quick review times usually 24 to 48 hours and a directory that is focused on providing a destination resource for visitors which generates traffic.

The focus to be a destination resource is easily spotted by features and content. Does the directory provide something in addition to a place to submit links? Is there a blog with content in it? Are there articles posted within the directory category structure? Are there other features that are just there for visitor's enjoyment such as an art gallery?

In addition there should not be any site wide links for sponsors, there should not be distracting/traffic bleeding adsense. A link from a quality paid directory has more value than free links. They are seen as a higher quality endorsement of the sites listed there. It is our hope that this will help you identify a directory that is worth submitting to from one that is not.

The Authority Web Directory is a vital resource in every online-marketing campaign. Begin your link building effort there, and check for additional resources amongst our listings in the Authority Directory of Directories section.