The Top Ten SEO Techniques and Page Design Elements That Will Get You Blacklisted From Google

The biggest search engine of them all is without a doubt Google. What they say goes, and most website owners just have to put up with it. It is always good to know what SEO techniques that Google will allow, but most of all, what they will not allow. They can blacklist your site for as long as they want, and you will never be able to get a high ranking again if you cross them once.

Knowing how important a great ranking is for your web site or blog site, here is a list of six SEO techniques you SHOULD NOT do for any reason:

1. YOUR WEB PAGE TEXT IS IN GRAPHICS FORM ONLY

Google considers "burying" text in your HTML code hides the text from their spiders that are trying to detect all of your relevant content. They feel this is manipulating their search engines and they don't like that one bit.

2. YOUR SITE HAS A BLACKLISTED WEB PAGE LINKED TO IT

A good rule of thumb regarding this issue is never to link to a "link farm" or a "Free for ALL" link page. These websites deal in every under-handed cheap trick they can find to bypass Google's strict submission rules, thereby bringing every other website linked to them down in the gutter. Make sure that all of your links lead Google and your site visitors to reputable pages at all times.

3. BAD LANGUAGE ON YOUR MAIN PAGES

This also includes using ethnic slurs of all types, as Google really looks down on racist sites that result in hate crimes or other controversial events.

4. LINK BUYING

Google really hates when you have to pay another site just to link with yours. If your site is worthy of being included in Google's main pages, why on earth would you have to buy a link? It does not make much sense from a business standpoint either, because you should put your promotion budget somewhere else entirely.

5. CLOAKING

When you present one web page to your readers and another page just for the spiders from Google to search for relevant keywords, this is known as "cloaking". If an SEO specialist says it's OK to do it his way, tell him firmly "No way!" and go with another SEO company that is more reputable.

6. YOUR SERVER IS DOWN DURING A GOOGLE SEARCH

You say that this is not your fault, but in a way it is. You cannot afford any down time as far as your main web pages are concerned, because that eats into your profits on a weekly basis if it happens too much. So always find the best server possible for your site, no matter the cost. And when Google sends out their spiders to your main pages for ranking purposes it is a HUGE error if your server is down and Google comes back with an error message. Big problem time!

7. ZERO LINKS
Your website must have a least one back link coming in from a reputable website for Google to recognize you as worth their time. So before you submit your web pages, make sure you link to somebody first.

8. KEYWORD STUFFING

I went over this is another recent article, but it is a very important technique to remember to avoid. If Google thinks your pages are filled with certain keywords that you have included over 10% in the content's overall body, you will be heavily penalized by Google for keyword stuffing that will be hard for your site to recover from.

9. COPYRIGHT VIOLATION

If somebody has reported your site as having stolen their exact wording on content pages, or have accused your website of stealing images and graphics from their own pages, Google will come after you and make sure that you eliminate the text and images from your site immediately. But just to make sure that Google never has to do this, ALWAYS refrain from plagiarizing anybody else's website for any reason whatsoever.

10. USAGE OF FLASH PAGE AS MAIN PAGE

If you really want to make your visitors pay attention to your main page, just get creative with an animated logo or put some very nice HTML coding on your front page for some really nice graphics. In other words, use every other "flashy" technique to get a web surfers attention except for using a flash page. Google's spiders cannot read the text in a flash page, so Google thinks that you are manipulating that page for their search engine rankings.

Stay away from all of these SEO techniques and page re-designs and you should be OK in climbing up the much-coveted rankings of Google's main category web page.

Rob Mead has written many articles about internet marketing and how to create and find great website content that will increase your web site's traffic overnight. Go to http://www.perfectwebcontent.com and you will be able to use all of the web site's resources and articles in your quest for internet success.

Off-Page Optimization - What Could Be Done

After the completing the on page optimization the next step to take is search engine optimization is start off page optimization. During off page optimization we just try to show the world that we are up on the web. We just try to show the presence of the website wherever we become able to show. Here are some of the processes that can be performed during this phase of optimization:

1: XML Sitemap: Create an XML Sitemap for the website. For this you can take the help of any sitemap generator tool. You can find hundred and thousands on the web which are absolutely free. After creating the sitemap upload it on the root and submit it to the Webmaster console of search engines. It will help identifying the deeper links by search engine spiders.

2: Press Release: Write an appealing release for your website keeping in mind your visitors and submit it to press release sites. It will help quickly publish your website on the web. You may submit more press releases for further information or updates on your website.

3: Submit to Directories: Submit your website to all the directories that you think is good. Always keep in mind if you are submitting your site to your industry specific directories it will be more beneficial and will carry more weight.

4: Articles: Write some appealing articles on the topics related to your industry and products, submit this to articles directory. Articles should be informative and not too big to read. More the information you will give to your article visitors more the chances your website been visited by that visitor. Never forget to put your link in the resource section of author area. Write as many articles as possible and submit it to article directories. More the articles you will have more the link back and visitors you may have.

5: Participate n forums: Try to participate in the forum of your industry. This will help you to publicize as industry specialist. Give the forum something special by making some good posts and help others to come up with any particular problem, which they will specify in their threads. You can use your link in signature here as well.

6: Interact with Social Media: Now a days the social media become the major player in increasing visitors to your website. An interesting story published on any social bookmarking website can send tens and thousands of traffic to your site. An interesting or funny video can also do the same. Take the benefit of social media and increase your visitors as well as back links.

There are a number of more things that can be performed off page to promote a website on the web, but I have just mentioned some of them.

John A Franklin is An Expert SEO Consultant. He has written many articles on search engine optimization For more information on seo services visit seo services India

Know the Magic of Social Bookmarking in SEO

With the many available methods nowadays for Internet search engine optimization or SEO, the use of bookmarking sites has quickly become a popular way of increasing hits to one's site. And it's quite ingenious, too.

But first of all, here's a primer. What is social bookmarking and what are these sites all about? Basically, with bookmarking sites like digg and del.icio.us, someone could create a list of the addresses of the web sites that they like. It's similar to saving bookmarks for Internet Explorer and Firefox, but you could access your bookmarks from any computer connected to the Internet. Other people could also see your bookmarks, visit them, and also bookmark them. Sites like digg have a ranking system wherein the most frequently 'dugg' sites get placed in their front page. If your site gets to their front pages, you could consider it a success in your Internet marketing strategies as a lot of traffic is definitely coming your way.

Link Building Ideas in Bookmarking

Even if your site doesn't get to the front pages, it still pays to have other people bookmarking your bookmarks. Think of each of these bookmarks as a portal to expose other people to your web pages. With the greater the number of these links, the greater the chances of more and more people visiting your pages. In fact, you could consider this as a kind of link farming strategy already. The search engines would give you higher rankings if you manage to improve your link popularity through such methods.

Through social bookmarking, you could personally create an online persona as someone who recommends relevant and truly interesting web pages. If people trust your recommendations, then they'd visit the pages you recommend more often. They'd bookmark your pages more often, too.

Use Powerful Keywords

A lot of the usual SEO strategies work well with these bookmarking sites. When entering a web page into your list of bookmarks, you would be prompted to give a description of that site. These descriptions can often be as long as three or four hundred words. Here, a good knowledge of useful, powerful and frequently searched-for keywords would help you greatly.

Like most pages in the Internet, search engine spiders crawl through these bookmarks. Having yourself and many others bookmarking your pages leads to higher page rankings from search engines such as Google. By bookmarking relevant sites along with your own, you'd also further improve your chances of success in search engine marketing as some of these engines' algorithms put a very high weight on relevance.

Have you also signed up for other link building services such as link farming? Then you might also try checking out some of the sites that link to your own. If you find any note-worthy or very popular sites, why not bookmark them as well? Improving their rankings could only improve your own since they link to you as well, right? This works especially well if these sites have good relevant to your site and your sites' own products.

And as an added tip to improving your rankings, why don't you browse around the web for more bookmarking tips? Using bookmarking in search optimization is relatively new, and many techniques are just now being developed. To get your sites ahead, it pays to keep up!

Sunita Biddu is a search engine marketing expert. She also writes tips and articles on SEO strategies. Currently, she is offering manual directory submissions, article submission and various SEO services. To know more about these services, please visit http://www.seo-peace.com

Importance of Link Building

Link Building is one of the most important processes that affect your website's page ranking on different search engines like Google, Yahoo, MSN and others.

Link Building = Number of back links your web site has =Link Popularity

Link Building = Adds Value + Enhances Page Rank

Reasons for using Link Building service

It is an ethical way of increasing your website popularity.

It is a one-time investment thus saves a lot of advertising expenditure.

Saves your time.

Last but not the least, your website link appears on another - the moment it is clicked, it starts earning you business.

Link Quantity vs. quality

If you establish a number of links in your site, it does not mean that you have got successful to increase your web traffic. Success in link building depends upon the quality of inbounds links.

"Not the quantity of the back links,
but the quality of those pages where your link appears is important."

Types

There are three types of link building:-

One-way
This process is used for establishing only incoming links without displaying the other end's links on yours, this process is termed as one-way or non-reciprocal .Basically this link building is done through web directory submission, blogs, articles and press releases. In one word, social media is a great medium for one way link building and drawing traffic to the site.

Two-way
This process is used for submitting your link to other websites and accepting their links on yours in return. This method abides by the "Give and Take" policy. However, one should be cautious while exchanging links with others having the same or higher page rank. It is also known as reciprocal link exchange. Link exchange plays significant roles for any SEO strategy.

Three-way
Three-way method is operated by involving a third website as a medium for exchanging links between the two websites.

A good SEO company will dispense with superfluous link building services and take care of inbound, outbound and reciprocal links for your website.

For effective and targeted Link Building Services, browse our Link Building Service or visit our SEO Company India