Internet Marketing

Monday, June 23, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to make sure your content is worth looking at. There is no reason to be number one on Google if your content is poor. In addition, you have to be careful not to overuse the keywords or the spider will consider your effort like spam, and you could penalize your site or get it banned from Google search. (I have thought about making a site with a PR of 2 or 3 just to get it banned - see how long it would take.)

Here are some things to avoid or your page rank could drop - or worse - your site get de-indexed.

Plagiarism

Never steal content.

That should be stand alone but if you do take content from someone else you have moral issues, legal worries and you may vanish from the search engines.

Keyword Density

Keep your keyword density under 5% or it could be considered keyword spamming.

Title Tag

Your title tag should contain less than 60 characters and should not contain any special characters. Your title should contain keywords.

Outgoing Links

Keep outgoing links down to about 20 - 50 at the grand max. Only Link to good quality sites that have something to do with your topic and avoid "farm links".

URL Length

Keep your URLs as short as possible and avoid hyphens.

Description & Keyword Tags

Keep your description meta tag short - under 200 characters. No promise that the Google spider reads that far and if it does, long tags are spammy.

Put fewer than 10 keywords in your keyword meta tag and make sure every keyword appears in your web page copy. Also, avoid putting the same keyword twice in your keyword meta tag (accounting news, accounting sales).

Cloaking

Never, never, use cloaking. Don't know what it is? Don't even look it up.

Search engine algorithms change all the time so make an effort to keep your site up to date and the most important thing is to keep creating good, fresh content for your site.

Visit http://www.RichardMcLaughlin.biz or send me your contact details and I will call you back.

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Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Learning Search Engine Optimization (SEO) can be confusing especially when all kind of information can be found on the Internet. For most of the time, webmasters will learn SEO through forums and SEO 'experts'. In this article, I will illustrate how a person can learn the correct Search Engine Optimization techniques from a reliable source- the SEO e-Book.

As there are countless amount of SEO e-books published on the Internet, it is becoming more difficult to find and determine a reliable e-book in this domain.

The first thing to look out for when evaluating an e-book is its author. Performing a search in Google for the author's name will reveal the author's enriching profile if he / she is a professional Search Engine Optimizer. Some of the few SEO experts are Aaron Wall, Peter Kent and Dave Taylor. On the other hand, if you could not find anything related to the author in the search engines, chances are the author is not experienced enough in this field.

The next important point to look out for is the coverage of the SEO e-book. A peek at the Table of Content will determine how useful is the particular e-book. A good SEO e-book must cover an introduction of how search engines work, how are the pages indexed etc. Basic on-page SEO optimization like unique titles and descriptive header tags should be included in the e-book as well.

A good SEO e-book should also contains how to achieve good rankings by link baiting, which attracts relevant inbound links to a designated page and hence, generate highly targeted traffic to the site.

Popular SEO e-books often contain additional advices other the above mentioned. For example, some professional SEO authors will include topics like copywriting, marketing and Pay Per Click (PPC) strategy.

In conclusion, a useful SEO e-book must not only contains basic optimizing techniques but also how to outrank your competitors by off-page optimization and promotion strategies.

KC TAN is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of SEO eBooks, where the all the popular SEO ebooks can be found.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Having a proactive link building strategy creates new paths of traffic to your site. Google takes this into account, when listing your site.

At the same time many site owners lack the understanding of what they are trying to achieve. This is especially when it comes to results.

Link building is all about the long-term goal of action producing traffic. Unlike Adwords, which is instant and you pay for that instant result, link building is about the small trickle of visitors every day from many hundreds of sites and note relying on natural search engine ranking.

Let's run the numbers:
100 different sites sending you 2 visitors per day 200 unique visitors a day 10% of them joining your list- 20 email opt-in visitors per day

At the end of the month 600 on your list- not a bad start, for some "sweat equity" also known as work.

Next month you are listed in another 100 sites end of the month another subscribers per month- total list 1200

Hit month three- same as the last two- so now a list of 1800 which is around about when Google updates its ranking algorithm, and you start to get natural search engine traffic- So you are starting to gain momentum.

Then you look closer into your web hosting statistics and find the majority of your visitors are come from posts you did in specific forums Now you can focus your area of work to where you are getting results from.

Also you try a new more up front design for your email opt-in, and add a free gift. Now you have found a way to convert more visitors to take an action. If you need to know where your traffic is coming from, in the easiest way, with a free tool check out the invisible counter from statcounter.com

Some small business owners become frustrated when they don't see results, and then comes doubt if its working and then they go off to try another method of promotion. As long as you understand the process and the way the system works, its being a long race and not a sprint for traffic then you will have the results you expect.

Once you know where the traffic is coming from, you can focus on two things, increasing the traffic from these sites with more active posts and increasing the conversion to action at your site. These are the key metrics for knowing what is going on in your business.

Paul Easton is a link marketing expert- the owner of DigitalAwol.com - The Free Link Exchange Directory that helps the small online business get traffic from links. You can instantly get 20 High Quality Free Links to your website for free link building help

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

In the last two articles you learned what key words are, what they are used for both from the perspective of a user or consumer (using key words to sort through data) and from the business owners perspective, (a way to identify groups of people with an interest in a specific topic).

In the last article I used the key words, *computer repair* as an example and said that this set of key words had been searched for 25,000 times in a month. Then we talked about how as a computer business owner, it is useful to know that information if you are looking for new customers.

Then, at the end of the article, I suggested that if you were a computer business owner you might ask how you would get your name in front of these potential customers. After that I asked a question that is an important part of understanding the potential of any business opportunity, and that is, how many other people are there trying to get their name in front of these potential customers?

You see, to fully understand the potential of an opportunity, not only do you have to know how many people might be interested in a particular product or service, but you have to know how much competition there is trying to supply that group with what they are looking for. In academia, they call this the law of supply and demand.

Let's look at the potential from two different perspectives to help you learn how you can determine the potential of an opportunity for yourself. But first you have to know about another number that is tracked on the internet. That is how many websites there are that provide information for a key word or key word set.

For example, if I did a search right now, try this for yourself if you like, on Google for the key words, *computer repair*, I see that Google says there are 9 million 620 thousand results for that search. Suddenly the 25,000 searches for the key words *computer repair* doesn't seem to be that large of a number. What does that tell us? It tells us that there is a lot of competition for people looking for information about computer problems.

Do you think it is going to be easy to make a lot of money fixing computers? In this example, it doesn't look like it. Not only are you going to have to spend a lot of money to stand out on the Internet to get your company noticed, but you will have to provide great service at a very competitive price to get your share and keep any of that business.

Just to contrast it, what if there were only 5,000 results total? Now, you have found an opportunity. Now back to the previous question, and that is how you are going to get the name of your company in front of these 25,000 potential customers. This is where the fun begins, because this is where article marketing ties all of these pieces together. Again, assuming from the research you did, you found this to be an opportunity you wanted to pursue.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Affiliate marketing is the paid publicity done by a website publisher for an online merchant. The online merchant may be a dealer providing products or may be a service providing enterprise. It is one of the methods employed in Internet marketing, especially by those people dealing with the industry sectors like retails, finances and online gaming.

With the growing number of e-commerce projects, commercial websites and portals, the publishers are in dire need of revenue to keep their projects on track. At the same time the merchants want to expand their business opportunities to cover online marketing in terms of audience members. The websites of the publishers give merchants the visitors, some of which can be converted into buyers. They also give the merchant's additional platforms to communicate to the audience and build a rapport with them.

One of the primary requirements of affiliate marketing is a commercial website or blog. Blogs usually do not generate much revenue, and therefore when we talk about web resources of the affiliates it is either their own website or portal. However the marketing can be done in several ways - by putting the advertisements of the advertisers on the website, by sending promotional e-mails to the users or by contributing articles in e-magazines on behalf of the merchants.

One of the pivotal concepts behind online affiliates and successful online business is the return on investments, also written as ROI. By allotting marketing and advertising tasks to the affiliates, the merchants basically make an investment, the returns of which get reflected by sales generated due to those marketing efforts. Affiliate marketers boast about fastest ROI and it is very true. It is more in case the affiliates are directly selling the merchants goods on his (affiliate's) own site, rather than promoting a band.

The revenue sharing between affiliates and merchants is devised as commissions and referrals. The commissions determine the part of profit money which any merchant shares with his affiliates. With affiliate marketing being endorsed by a lot of people in the industry, online business is yet to show its true potential.

Author: Lewis Jake is an expert writer in affiliate network across the World Wide Web. Rupiz Affiliates is a multi- dimensional platform where reputed affiliates and merchants come together for mutual benefits.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Life has gone online for most of us in todays world. Be it through online banking, online shopping, online news as well as online jobs or for that matter even online class, you could lead your entire life by surfing and finding things on the internet if you really had that determination. So it is no wonder that companies with products and services have ensured that online presence which implies presence in the World Wide Web is very much a part of their core business strategy. However it is not enough to just host a website and sit back while expecting the visitors to locate your website by themselves. A little prodding and directing the targeted traffic to your website forms a crucial part of business development and promotional strategy that converts into sales and profit for the company. A search engine optimization (SEO) firm is the expert that any business with online presence should hire to get this job of popularizing the website done competently. And link building is one such important ingredient that is added by the SEO firm to achieve this objective.

Link building involves the professional services of experts who work towards ensuring good inbound links for your website that will help the search engines judge the popularity of your website. The high level of popularity makes the search engines guide traffic to your website. A link building exercise involves a well planned popularity search for keywords that are to be used to promote your site. The professionals handling search engine optimization for your website then check out the resultant sites to see the facilities provided for link exchange which is a crucial aspect of link building. The webmaster could also be directly approached for implementing a link exchange program with your website. Only criteria for this link building exercise should be that the website you approach for link exchange must have a higher page rank than yours. The more link building your website does with other sites the higher will be the ranking and popularity.

The important aspect which needs to be kept in mind at all times is the guidelines which need to be followed for the link building exercises. The content of your website should be really up to mark to ensure that other popular sites would be interested in a link exchange program with your website. One-way links from authority websites are crucial for any link building strategy and this can only be ensured if your website fulfills all the criteria and is done according to the guidelines of link building exercise. Quality link from authority websites can be attracted to your site only if you have knowledge of the marketplace, understand your customers and their language really well, avoid automated inbound links and provide outbound links readily, ensure great content for your website and monitor your results effectively. An offline link building practice, quality maintenance, and preparedness for the unexpected gives you that extra mileage while undertaking a successful and effective link building exercise.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Search engine marketing, Social media optimization, Link building. To get the SEO tips from Search engine optimization specialist for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com