Internet Marketing

Saturday, July 5, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

As search engines become more expansive and continue to offer more options for searching specific sets of information (products, businesses, entertainment, etc) this also means that there are more ways for you to get your website included in search engine results. Yahoo! lists nine ways to submit your websites and content to be included in their index.

The easiest way to submit to Yahoo! is through their free submission page. While this is extremely easy and quick, there is little evidence that this actually provides a quick inclusion into Yahoo's index. In the event that your site is compatible with mobile browsers, there is also a special page to submit your mobile website to Yahoo!. Yahoo! also provides a resource to submit media content (audio, video, etc) although this requires a specially formatted RSS feed.

In addition to the free submission options, you can choose to essentially bribe Yahoo! into giving your website preferential treatment for a mere $50. This gets you a guaranteed inclusion within 48 hours and a more frequent revisit rate. For those that have a larger marketing budget and want more control over their site placement in results pages, they can opt for the sponsored inclusion. This is basically a parallel to Google's Adwords program in that each allow you to control your position depending on your top bid for specific keywords.

Finally, there is also the Yahoo! Directory. At one time, being included in the Yahoo! Directory was thought to give websites tremendous boost in all search engine rankings. Lately there has been much speculation that this has been heavily devalued in other search engines like Google and MSN. The request for inclusion requires an annual $300 application fee that does not guarantee your acceptance. And if your website is denied, there is no refund. If that wasn't enough to discourage website owners from submitting, Yahoo! also reserves the right to place you into whatever category they see fit and change your title tag and description too.

For most websites, the free submissions and good search engine optimization practices should be sufficient. But for those that have the budget and want the fast track there are some other options available although their effectiveness has been highly debated.

Zach Brown has been involved with multimedia and web development for over 5 years and is currently the project manager for BuzzSEO, a full service internet marketing and website optimization firm. BuzzSEO provides complete internet marketing capabilities including web design, search engine optimization, and email marketing.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When trying to do article marketing, you need to know that it's better if your article is shorter rather than longer. No one is going to sit in their chairs all night reading a long article. Nobody wants that. If you want to make a long article, make it an ebook instead, don't make it an article.

Articles tend to show more URL clicks and views when the article is shorter. That's because people actually have enough time to sit down and read a small article rather than a long one. Haven't you ever wondered why longer articles don't get as many clicks? When it's a long article, the reader tends to become bored and decides to skip around, not really understanding what the author is reading, and thus getting mixed messages and finally clicking out of the article.

Longer articles also look less professional. Some might think that they look more professional, but in this case, they're not. Articles that are actually professional are articles that have the most amount of information in the less amount of space. When article writers write long articles, they tend to stray away from their topic or beat around the bush, and this will make your reader irritated and will make them want to click out. So keep your articles short and to the point.

When writing a short article, try to aim from 250-500. The average successful article is from 300-500. But keeping it at 250-500 will be just as good, as long as you have enough valuable information in it. So watch yourself in your word count box when writing an article. Try to make it below 500 or above 300. This will be great practice for you when writing your articles.

Keep your articles short and to the point. Don't think that longer is better. In the case of article marketing, the shorter it is, the better.

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If you write online articles to market, then perhaps you need to consider the ramifications of your actions. You see, it is my contention that folks should use their real name. Especially considering that most articles are used as article marketing, and if you do not use your real name and send someone to a website that sells something, then that is fraudulent "shrill" type activity. By using a fake name and supposedly trying to promote a real product, this is complete hypocrisy.

Additionally, if someone uses a fake name, they are Hiding Something, every time. Someone here mentioned that they were protecting themselves from the Internet? Interesting, well then that is an admission that they are hiding. I ask who is protecting the reader from the trickery?

One of the problems on the Internet is that people use false identity and post bogus information, without taking responsibility. Using a fake name, they assume gives them security to spout off without recourse. I have a problem with fake "pen" names, and if you are promoting a product or service or even just AdSense Ad website doing this, it is borderline illegal.

Personally, I see it as a criminal act, I am not impressed with the excuses people use. The idea that everyone else does it, is not good enough, because many people do it, and use multiple identities and if you do it, you are in the same boat with liars, cheaters and terrorists. That is what I think. I am not impressed with liars, nor should you be. If you are using a fake name, then how are you justifying your integrity level to your mirror, please do tell. *the truth.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington