Internet Marketing

Friday, June 13, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Why is it that many of us are still looking for a secret magic formula to internet marketing strategies from the experts? Secret internet marketing strategies do not really exist as we imagine them to.

Time and time again I see people jumping from one internet marketing material to the other, looking for those expert secret strategies that guarantee millions of dollars in online sales.

- Is there really such a thing?

Yes and No.

I'll explain why.

All over the web we come across materials promising extreme success through enormous traffic and increase of sales using special recipes never released before that will guarantee thousands of dollars with minimum effort and sometimes without spending a dime.

All this can be true, however what many of these people who promise you these wonderful opportunities, each time fail to tell you, is that when you buy these products/services containing Internet marketing strategies, you still need to do a lot of work and spend more money to be able to get the full benefit of what you just purchased.

I am not saying the materials are bad, but many of us still like to delude ourselves that we can grow our business to millions over night using the same system other marketing experts have used and without working at all.

The reality is that all businesses are unique and there is no one formula that can work for all. That is quite impossible.

There are many factors that contribute to the success of a business, and two very important ones are: Your unique selling proposition and your personality.

In order to become experts in our business, we really need to focus on is our long term goal and to understand the best way to reach that goal. Only when we are able to understand our goals, can we apply these internet marketing strategies to our business.

- The answers are right in front of you.

Sit back today and ask yourself the following questions:

REF1:

1: Why did I choose this line of business?

2: What am I trying to achieve?

3: How much money do I want to make from this venture?

4: What do I expect my business to look like in the next 5 years?

Answering these questions will help you understand your long term goal.

Money alone is not a motivation and also not a reason to go into business. If you're thinking in this direction because of desperation, then you better rethink your strategy, if not you'll be heading for the rocks.

The biggest names in business today are built on passion and a need to fill up a void. Money follows this passion after you create and satisfy want.

- How does this affect your secret internet marketing strategies?

Knowing why you are in business and where you want to get to has everything to do with your marketing.

For example: If you decided to go into business to help people loose weight, then it will be easy to identify your target market. Knowing this alone can help you quickly find out where they hang out online and what they need from you now and in the future.

This is already one step closer to a successful business!

Knowing your clients will also determine the evolution of your business. Taking the weight loss industry I mentioned above, you can even narrow your niche by choosing to help people loose weight or even prevent them from putting it back on. You can also diversify to psychology of the overweight man or woman, and how they should deal with society.

As you can see, knowing your business well will also give you a clearer picture of what you need to do to make your business successful.

You too can be an expert.

- So am I saying we should not purchase any marketing help?

On the contrary I really do support the purchase of marketing materials from experts, containing internet marketing secret strategies, but only when I know what I am looking to find inside. Do not expect these marketing materials to do the work for you.

Knowledge is power!

You need to constantly educate yourself as much as you can, this is what the marketing experts do. Read anything related to your business, every chance you get. Read articles on strategies and how to apply them on the internet. This will guarantee you are always on top of your game and one step a head of your competition.

Before you decide to purchase any marketing material, you need to first understand what your business is all about, where you want to go with your idea, what kind of image you want to portray, how much you want to get out of the venture and in what time frame you would like to achieve all this. Combine your instincts and passion for your business with the knowledge you require.

Carry out a research online to see if you can get answers from free resources that experts have published. There are so many materials on internet marketing strategies that you can get your hands on for free. Exhaust those resources, and only then should you decide to bring out your credit card and pay for anything.

Once again, there is no magic trick that will make you rich overnight, it all depends on how you use the information readily available to make your business grow.

FOLLOW THESE SIMPLE STEPS TO SUCCESS:

1: Take a pen and paper and write out the answers to the questions from (REF1) above.

2: When you have been able to determine your long term goal in a clearly written form also using figures as a measure of success, then, set a time frame you expect to reach this goal.

3: Now let's break down this long term goal into multiple short term goals. Write on your sheet of paper or use a spread sheet to break down your goals into months at first and then break the months into weeks, then the weeks in days. By doing this you can easily create short term multiple check points to help you measure your success in the long run.

Example: I plan to make my weight loss product the number one name when it comes to weight loss products and programs, and I want to do this within 3 years earning 15 million dollars in total sales.

Taking this very simple example let's now break this down into weeks and even days. For the sake of simplicity I'll just take the monetary value as my end goal, leaving out my goal to become number one.

In three years I want to make $15 million dollars.

Dividing that by 3 means every year I need to make $5 million

Breaking this goal further into months, will mean that each month I need to make approximately $416,667

Breaking this further into weeks will mean I need to make approximately $7,986 each week.

Breaking this further down to days will mean that I need to make approximately $1,141 each day

Now compare $1,141 to $15,000,000, doesn't $1,141 seem an easier target to reach?

4: Look at your target each day and write down what you need to do to achieve this daily goal.

Now that you have broken your long term goal into smaller bits, it will be easier to identify you internet marketing strategies and to take these shorter steps, measuring everything as you go along, thereby creating a trend for your business.

Breaking your goals down further into days and even hours, will also allow you to monitor activities closely as a result you can react quickly to market changes when it is required. Your marketing strategies will always be evolving as you put them into practice and you will becoem an expert in your field.

SO WHAT DO YOU NEED TO DO TO REACH YOUR GOAL?

Here are some questions that come to mind:

- How many sales do you need to make in order to reach this figure?
- How many people do you need to reach weekly/daily in order to achieve this goal?
- What is your conversion ratio?
- What do you need to do to reach these people?
- How much will it cost you to reach your target market?
- What do you need to do to improve your conversion ratio?
- What marketing strategies are working for you on the internet and offline?
- What are the other factors that determine your sales volume (seasonal factors, income etc.)?

Depending on your goal, you will have many more questions to ask.

Your goal should not only be to make money, just like my example above. You can also have goals that are indirectly related to money, something like to become a marketing expert, the number one name in your industry. This too can also be broken down into multiple short term goals so that you can easily apply your marketing strategies to them.

There is always a process you need to follow in order to reach any goal, be it on the internet or offline. It's all about taking your proposed final destination in time and identifying the shortest possible route to get there. In a nutshell, you need to find out what it takes for you to get from point A to point B in the shortest possible time, without wasting money. This is where your internet marketing strategies come into play.

You can now see that you have been able to clearly identify your goal, breaking it down into smaller time periods so you can easily identify the real questions that determine the route to success of your business. Only then, when you have the right questions, do you seek the answers inside paid materials.

Stop deluding yourself that the marketing materials from experts that contain secret internet marketing strategies promising you millions in online sales is the answer to your question. First look within and find out the right questions to ask, break them down into specifics, and then seek the answers. By doing this, you will change your thinking to success. You will able to create a clear picture of what you really need to do in order to take your business to the level you dreamed

Edward Hadome is a rare hybrid manager, strategist, writer and web developer. His specialty is psychology of online buying behavior. Visit "4 weeks Step By Step Marketing program" at http://www.4weeksmarketing.net where E-Marketers quickly build for free, a real personalized profitable action plan.

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

The first step in article marketing is the submission process. Ezine publishers, article announcement lists and article directories are the most common places for submission. This will accomplish several things.

For starters, you will be considered as an expert in your field. This will establish a trust between you and the readers, as they will be able to value your opinions.

Submitting articles will also allow for greater publicity of your business. Submission requires a resource box to be attached to your article. This contains a link to your website that will be seen by the reader. If the reader wants to know more about what you do, they can simply click to see more.

Article marketing also allows for a non-reciprocal link to your website. This is important for your search engine page rank. Typically, more weight is given to non-reciprocal links in search engine page rankings.

So maybe this all sounds good to you, but you aren't comfortable writing your own articles. If you don't have the writing skills necessary, consider using private label articles. These are becoming more and more popular, and many of such services are available with new ones popping up all the time.

However, there are some specifications that need to be taken seriously. Otherwise the results produced may be problematic

The good thing about private label articles is that they may be able to offer the non-writer a high advantage over other markers. When used properly, they will likely increase your sales, traffic and opt in subscribers.

Be cautious of making the most common mistake known to private label articles: getting lazy. Put it in your mind from the start that copying and pasting the article for submission is a bad idea.

The majority of directory software will automatically do a search in their database to see if the title has been used before. If this is the case with an article that you submit, then yours will be rejected.

So, change the title at the very minimum. It's also recommended to change the wording in the first paragraph.

Another word of caution regards the number of links placed in your article. Many marketers will include so many links that the article just becomes an ad in a longer form. This will definitely get your rejected and maybe banned if it occurs too often.

The purpose of an article is to provide the reader with valuable and useful information. As long as your content is well written, the chances of the reader clicking on your link will increase.

Jason Pearson is an online marketing expert who wants to share his secrets with the world. To find out more...

Click Here To Discover More About Jason Pearson

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

If you are going to start search engine optimization on your website you can follow these methods to start and do SEO the right way. These method will help you get ranked top in Google.

Step One

You need to research keywords. Start by finding four keywords that has maximum 3 million competing websites in Google. They must also have around 1000 searches a month. At first choose only four but later on you can choose many more keywords.

From the four keywords choose a main keyword.

Step Two

Create your website and add the meta tags. Then add at least one article apart from the content on the main page. If you have disclaimer, terms and conditions and similar types of links put the no follow tags on those links.

Put your main keyword at the bottom of the page, usually near CopyRight All Rights Reserved (c) main keyword goes here.

Do not put any links to other websites on your site. As you can see you should not take much time on this part of search engine optimization that is called the onpage optimization.

Step Three

Now start getting as many links as you can to your websites from other websites. This is called off page optimization and this what is going to really help your rankings.

You can do link exchanges or get one way links from sites like article directories, directories, social bookmarking sites, forums and many more sites where you do not need to link back to them.

When getting links do not always get links to your homepage. Sometimes get links to your article pages or any other page of your site. The anchor text should not always be the exact same text. Remember to input your keywords in your anchor text. Do not use same the same keyword all the time. Vary them as much as possible.

Get as many links as you can. The more the better. Now if you want to get ranked for more than four keywords you may want to hire someone to help you get links. The more keywords you target the more links you need.

As a rule get links from all sorts of sites as long as they are not banned from search engines. Check also that the link towards your site does not have the nofollow tags. There is a plugin called Search Status for Mozilla Firefox that will highlight links that are using the nofollow tags.

You need to get steady amount of links. The idea is to get same number of links everyday. The higher the number the better. Do not get a hundred today and nothing for the rest of the week. So if you are getting links and have not hired someone to help you, 15-30 links a day is a great.

Now apart from getting links you should also tweak a bit your site once again. You can add a blog and update it with content regularly. Search engines love new content. Create a sitemap on your site and put only the most important pages on it. It is a good idea to submit a sitemap to Google sitemaps.

So keep in mind that search engine optimization deals with the onpage and offpage optimization techniques. However put your effort on the offpage techniques. Spent few time on the onpage optimization cause it is not that important.

Karl Sultana has more articles and tips about pagerank, link exchanges and one way links on his site.