Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

The goal of this guide is to describe as many On Page SEO Factors as possible. If you have ever look for SEO related information, you probably found a lot articles dealing with particular topics. I will try to put these particular topics together and write complete guide which will help you to achieve top positions in search engines like Google, Yahoo!, MSN and others.

What are On Page Factors and Off Page Factors?

On page optimization is the basic part of SEO. In a nutshell, on page factors include all improvements of your website which will lead to better search engine ranking. Off page factors include everything what is not present on your website - backlinks, their anchor texts, how quickly new links pointing to your website appear etc. Continue reading to discover how to improve your on page factors and move your website to the top of SERP.

Keywords in URL

If possible, your URL should contain your main keywords. Let's say that you are a web hosting company and you decided to optimize your website for phrase "Web Hosting Company". Then the best domain name will be "web-hosting-company.com". Maybe you ask now why not "webhostingcompany.com" or "web_hosting_company.com". That's because from the point of search engines the version with hyphens (web-hosting-company) are three words. If you will use the version without hyphens (webhostingcompany) or with underscore character (web_hosting_company), search engines will index this like one word. If you need to separate words, always use hyphens.

But don't forget that the goal of your website is not only to be #1 in Google, Yahoo! etc.! Always try to make your URLs not only SEO friendly but also user friendly. I highly recommend not to use too many hyphens in your domain name. Or do you like to write URLs like "web-hosting-php-mysql-perl-website-builder-free-domain.com"?

Keywords can be included in the names of directories and files too. The highest weight has keyword in domain name, than in the directory name and then in the file name. While domain name should contain the most general keywords, the directory name may be more specific and file name should be the same as the main keyword(s) of given page. I will use the example with web hosting company again -- this is the URL example of page which contain information about domain name transfer: web-hosting-company.com/domain-name/transfer.php.

Another solution how to operate with keywords in URLs are subdomains. Keyword in subdomain has higher weight then in file name. Creating subdomain(s) with keyword can be very good idea for companies which has domain name like "my-company-name.com".

This was the basic info regarding on page SEO factors. These information can be useful if you are in process of website building or if you plan to add some fresh content to your website. In the part 2 I will show you how to improve your current website using smart texts in title and meta tag description.

For more webmaster articles visit http://www.marblehost.com/webmaster-articles.php For reliable web hosting have a look at Marble Host - web hosting service with 99.9% uptime guarantee.

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In the realm of once upon a time there was a term that was often used to describe a secret list of potential dates for the owner of the list. The term was 'a little black book'. The notion was picked up in movies, books and as a means of poking fun at someone else.

The idea of the little black book had, at its core, the idea of list building.

Others have used the term to describe contacts they might have in business that may be called upon when the salesman needed to reach a specific sales goal. These were customers you could count on to make a purchase if you just asked, So the salesman kept their names and only called when they really needed that extra boost.

Some things about marketing have changed, but not the idea of a list. Businesses realize they need to develop contacts that may have an affinity for their business and/or product line.

These contacts are needed if the business is to conduct an effective email marketing campaign. Because this should be an opt-in process the customer has the option of continuing to receive your email notices or be removed from the list.

I don't know if there is anything more frustrating for a business startup than to have a business in place with products to sell and customers are not beating down the doors to get to the product.

This scenario may have a lot to do with the fact that cyberspace is a really big place and it can take a while for customers to find any new business. Work hard at Search Engine Optimization (SEO) strategies and be prepared to wait. While you're waiting keep working at marketing strategies and seek to initiate list-building strategies that take advantage of consumer interests.

Build a little cyber black book that contains the email addresses of individuals who may be interested in your business and product line.

These names are important because they have a history. These names are not just randomly selected and placed on your list. No, these names represent either customers or prospects who have already shown enough interest in your business that they have willingly supplied you with an email address so you can contact them about upcoming sales, discounts or an expanded product line.

You wouldn't expect a business to assume that their contact list was every name listed in the phone book. While there may be potential there these business owners realize it may make more sense to work more efficiently by matching names against those who have already visited the store or made a purchase. These names provide a much better target for the business.

List building is an important means of taking small successes today and building on them for potential successes tomorrow. Virtually everything about marketing is designed to work like links in a chain. On their own they are just an oval shaped piece of metal, but together they can provide a significant ability to tow your business from startup to trusted business resource.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Make Your Own Website in minutes with HighPowerSites.com or Build Your Website with BuildAGreatSite.com. Start an EBOOK BUSINESS at BooksWealth.com.

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

When you're new at something,such as an Internet marketing business it could be your best investment to hire a professional consultant to save you from the myriad of costly mistakes most newbies make.It's called paying your dues and might be money well spent!

With the extreme amount of competition that is present in the online arena nowadays, internet marketing has become the biggest challenge that webmasters and web businesses are facing .

While designing and setting up a web page or a web based business is one of the easiest things to do nowadays, making your web site successful is one of the toughest.

With millions and millions of similar businesses being present in almost every arena and with new ones coming up every day, making your web site see the light of the day is a job that is becoming tougher and tougher.

During these times, hiring an internet marketing consultant can prove to be not just a good, but an extremely profitable idea for your web based business.

Hiring a good internet consultant can actually turn around the fortunes of a floundering internet based business or web site.Online Business consultants working with professional companies are generally highly trained and certified. Not only can these people help you in getting more visitors to your site, they can also help you in making more sales or conversions.

Internet marketing consultants can employ a number of the latest techniques to increase website traffic. At the same time, these firms or people will also be able to increase the amount of relevant traffic to your web site by using a number of internet marketing tools and techniques like search engine optimization, link building, directory submissions and pay per click advertising.

Apart from offering marketing advice, a large number of good marketing consultants will also be able to help you in bringing down costs and overheads while increasing efficiency.

So, if you have not availed the services of an internet marketing consultant till date, then you should definitely do it now to improve the popularity of your web site and increase your profits.

A large number of internet professionals offer free initial consultations and asking at least two or three such professionals to evaluate your website for free will give you a fair idea of how such a service can help you.

Apart from this, you can also get a good idea about the services that each internet marketing consultant will be able to provide for you and help you in choosing the best firm for your business.

When hiring a consultant or firm, make sure that you check their credentials thoroughly. The firm that you hire should have to its credit at least some years of experience in the same field. They should also be able to provide you with the details of their previous projects and clients. An honest and professional firm should be able to give you complete details of past marketing campaigns along with the strategies and tools used, the costs involved and the increase in site visits and conversions as a result.

Your internet marketing consultants should also be able to tell you about the strategies that they plan to use for marketing your website and have a projected estimation of the results that they would be able to achieve for you.

Peter Milazzo has been involved in sales and marketing for nearly 30 years.He was for many years the top salesperson for a major U.S. corporation and is a successful entrepreneur having run several profitable businesses.To learn hundreds more proven money making techniques on Internet marketing visit LearnFromAnInternetMillionaire.com

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Quality Score measures the relevance of a keyword to your advertisement group and to a user's search query

Do you know that Google assigns a dynamic metric called Quality Score to each of your keywords? Quality Score for Google and the search network is calculated using a number of factors, but more importantly, it measures the relevance of a keyword to your advertisement group and to a user's search query. In other words, the higher your keyword's Quality Score, the lower its minimum bid and the better its advertisement position.

The components of Quality Score differ based on whether it is calculating minimum bid or advertisement position:

• Quality Score for minimum bid is calculated using a keyword's clickthrough rate (CTR) on Google, its relevance to your advertisement group, the quality of your landing page, the historical performance of your account, and other relevant factors.

• Quality Score for advertisement position is calculated using a keyword's clickthrough rate (CTR) on Google, the relevance of your keyword and advertisement to the search item, the historical performance of your account, and other relevant factors.

PS: Quality Score is determined separately for the content network.

Google wants ecommerce advertisers to meet few baseline goals, in order to improve their landing pages and minimize bid prices on keywords:

• Offer relevant and substantial content: This can be realized if advertisers link their advertisement to a page that matches the items in their advertisement.
• Handle user information carefully: While collecting a user's personal information, ensure that you treat it responsibly.
• Provide intuitive navigation for users: By developing an intuitive navigation for your site, you offer users an easy access to information and simple procedures to purchase.

The Google Adwords system determines and assesses an advertiser's landing pages many times. The system bot visits an advertiser's site not less than once a month, but in case of some changes made to the site, it may possibly visit more often to review those changes.

Recently, Google also unveiled another feature to inform advertisers of their keyword ratings through an additional Comment column in the AdWords account interface. You must enable this feature manually, since it is disabled by default.

Each keyword is rated with one of the three Quality Scores -- Great, Poor, or OK. If a keyword is rated as "Poor," it will be made "inactive for search" or substituted by a more specific keyword in order to scale down the bid prices. If you don't wish to substitute such keywords, try optimizing the associated advertising text and landing pages.

Additionally, AdWords advertisers are able to view the minimum bid prices for all of their keywords-both active and inactive. This way you can track your progress, by keeping an eye on the decline of bids.

Finally, Quality Score for Google secures that only the most relevant advertisements appear to the users on Google and the Google Network. The AdWords system works like a charm for everyone-advertisers, publishers, users, and Google too-when the displayed advertisements matches a user's needs as closely as possible. Relevant advertisements tend to earn more clicks and higher position, which in turn brings you definite success.

James O'Brien
Shopping cart software

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First things first, put your credit card away and make a resolution not to buy a single thing until you have made money online. Until you get yourself into positive cashflow, you need not buy a single thing.

Making money online requires you to be very sharp and to keep your wits about you...some of the sales pages that are out there for these type of help and information products are almost hypnotic and before you know it you will have yet another e-book on your computer taking up space, and you will be stuck with a lack of action and implementation.

What you need to do is use the free resources around and use them combined with a smart head. There are countless thousands of online possibilities, and here I will show you just one that works for me.

There are various platform's out there on the world wide web that are totally free and give you a place to start providing potential sales content for the end user, I have to say one of my favourites right now is Squidoo, or should I say squidoo.com. A totally free resource that can be used my marketers to make money online without buying a website.

The thing about using squidoo to make money online, is providing quality content and original works, you can't just throw up a load of rehashed material and hope that it sticks, your "lenses" as they call them over there are reviewed almost every day by somebody and given a squidoo ranking, so the better the content, the better the ranking...

Get To Squidoo!!

If you are excited by the prospect of making money online for free, then take a look at the resources and FREE e-books on offer over at:

http://affiliatextreme101.blogspot.com

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